Welcome back to the Ol' Boy Podcast! Today, in this episode, we're diving into the world of commercial fishing with our guest, Luke McFadden. Luke is a first-generation fisherman, known not just for his crabbing skills but also for his innovative approach to the business. In this episode, Luke talks about the challenges of upholding tradition while embracing change in an industry deeply rooted in generational practices.With a focus on adapting to changing ecological and market conditions, Luke discusses the importance of evolving business strategies, including utilizing social media like TikTok to engage directly with consumers and streamline his operations from crabbing to customer sales. Despite the industry’s resistance to change and revealing its secrets, he believes in the power of sharing knowledge and engaging with a broader audience to sustain the industry’s future.Join us as Luke shares his experiences from the water, discussing everything from the high costs and logistics of shipping live crabs nationwide, to partnerships that have extended his brand beyond fishing. He’s candid about the highs and lows of his journey, emphasizing authenticity and the hard-earned lessons that have shaped his business savvy. Whether it’s facing the intricacies of license regulations or the satisfaction of connecting with fellow water enthusiasts, Luke’s story is as deep and unpredictable as the waters he navigates.Don’t miss this insightful journey through the world of commercial fishing with Luke McFadden, a true testament to hard work, adaptation, and the enduring spirit of the waterman. Tune in now to Episode 14 of the Ol' Boy Podcast! Hosted on Acast. See acast.com/privacy for more information.