Introducing ‘Elevate’ – a 6-part mini-series presented by Dietitian Connection to help dietitians stand out as leaders and achieve unparalleled success in their careers. In part one, we sit down with dietitian and digital marketing strategist, Rachel Hawkins, who shares her unique career journey and why professional burnout helped redefine her trajectory and opened the door to a successful marketing business. Tune in for actionable steps and practical examples to help define and promote your personal brand to achieve success in the digital world. In the episode, we discuss: -    Navigating imposter syndrome, business burnout and lack of clarity -    Rachel’s career journey transitioning from dietetics to online marketing -    How dietitians can find their ‘unique value proposition’ -    Three key steps to define and build your personal brand -    The difference between personal branding and self-promotion Hosted by Brooke Delfino   For the shownotes: https://dietitianconnection.com/podcasts/turning-burnout-into-a-business-idea/ This podcast is not, and is not intended to be, medical advice, which should be tailored to your individual circumstances. This podcast is for your information only, and we advise that you exercise your own judgment before deciding to use the information provided. Professional medical advice should be obtained before taking action. Please see here for terms and conditions.