Today's episode is an announcement of TrailCon, a brand new industry conference for the sport of trail running. TrailCon will launch on June 26th, the Wednesday in between Broken Arrow and Western States, for an afternoon of conversation about the present and future of our sport with some of the leading voices and stakeholders in the industry. My guests today are my co-founders in the event -- Brendan Madigan, Owner of Alpenglow Sports and Broken Arrow RD, and Doug Emslie, a 30-year events industry leader.    In today's episode we talk about the vision and purpose of the event and then unpack the content of the panels we'll host.   A brief summary of TrailCon: 2:30-3:00pm - Registration & Coffee 3:00-3:30pm - Events Panel 3:30-4:00pm - Media Panel 4:00-4:30pm - Brands & Athletes Panel 4:30-5:00pm - Trail Retail Panel 5:00-7:00pm - 100 Mile Happy Hour & Networking Event TrailCon is FREE and open to the public. Visit trailconference.com to register.