Andy Pearson is an ultrarunner and VP of Creative at Liquid Death, living in Southern California. He's also the co-host of a trail running podcast called Between Two Pines, distributed by UltraSignup. He's made his career in advertising and creative, winning industry awards along the way. He's also a longtime ultrarunner who has competed in races like Western States, Big's Backyard Ultra, Barkley, and Cocodona 250. Topics discuss: Andy's personal and professional background The difference between entertainment and marketing "The art of stupidity" The value of thinking irrationally Creating viral products Liquid Death's famous Super Bowl ad Maintaining a disruptive posture as Liquid Death scales Andy's running career The creative genius of Lazarus Lake Between Two Pines A lot more! Andy's personal website   Liquid Death's Super Bowl ad   Sponsors: Grab a trail running pack from Osprey Use code freetrail10 for 10% off Speedland Footwear Use code FT15 for 15% off Gnarly Nutrition Roark Apparel -- Listen to the ad or DM us for the code Freetrail Links: Website | Freetrail Pro | Patreon | Instagram | YouTube | Freetrail Experts   Dylan Links: Instagram | Twitter | LinkedIn | Strava   ________________________   Other Freetrail podcast episodes you might enjoy:   Kilian Jornet | The New NNormal   Tim Tollefson | The Infinite Game   Clare Gallagher | Black Canyon 100k Champion   Jim Walmsley | Engagement, Moving to Europe, Western States, and UTMB