How does purposefully designing service into the product help developers differentiate their product offering? How has the interface between SaaS vendors and end users changed over the past 5 years from science project to agility? Understand how to integrate service and technology to create a customer value proposition that proactively scales the business. Peter Bourne is the CEO of BrightWolf, strategic advior for ProAxion Incorporated, and an Entrepreneur in Residence for Blackstone Entrepreneurs Network. Prior to Bright Wolf, he spent 15 years in Director, CEO, COO, EVP and GM roles at both public and private companies, from early stage through revenue to profitability and exits.  Peter’s career covers a breadth of industries experiencing digital transformation, spanning all company operations including P&L, sales and marketing, and R&D. He has spent 20 years in CEO, COO, EVP and GM roles at both public and private companies, helping to commercialize new technologies, and developing companies and products for success. Bright Wolf has almost a decade of experience as a system integration and technology partner for Fortune 1000 industrial equipment providers seeking digital transformation through adaptable connected product solutions. Bright Wolf's pre-built components, open system architecture, and expertise with industrial controls, protocols, and embedded systems enable rapid delivery of flexible IoT products and services that generate business outcomes for our customers. Learn more at http://brightwolf.com   IoT ONE is an online platform devoted to accelerating adoption of Industrial Internet solutions. We are mapping the global ecosystem of IoT vendors, use cases, case studies and technologies. We leverage this data to help companies source technology, research competitors, and enter new markets. Learn more about IoT One : http://iotone.com IIoT Resources: http://www.iotone.com/guides  IIoT Case Studies: http://www.iotone.com/casestudies  IIoT Glossary: http://www.iotone.com/terms  Twitter: @IotoneHQ