In this episode of Chew on This, Ron, Ash and Ankit sit down to chew on how to expand your brand's team the right way, from knowing when you need to hire, to hiring the right people, to providing fair pay and empowering your employees to succeed. They go on to discuss what they have been improving at Obvi and how you can use the same tools to improve customer communication and streamline your marketing!


? Pay more for great talent.
? Look for better-than-you candidates.
? Create a structured onboarding process.
? Communicate what’s working and what’s not.
? Empower your team to innovate.


0:00 - Intro
1:13 - Hiring the Right People
3:28 - The Importance of Fair Pay
7:07 - When is it Time to Start Hiring?
10:15 - Prerequisites Before Hiring
13:19 - How to Empower Your Employees
14:33 - Analyzing Top-Performing Creatives
16:56 - Staying Lean VS. Fattening Up
20:35 - Remote VS. In-Office
24:52 - How to Hire and Onboard Effectively
28:45 - Obvi Critical Updates
34:19 - How to Unify Email and SMS
35:18 - Improving Customer Communication
38:01 - New Product Launches
40:13 - Selling a Solution VS. a Product
41:20 - Final Chews


Sponsored by:
? Motion - Motion will take your creative game to the next level. It allows all media buyers/marketers to do an in-depth creative analysis and create multiple reports which, otherwise may not be possible on the ads manager itself.
? https://motionapp.com/chewonthis

? Sendlane - Tired of paying for hosting unnecessary contacts on your email list? Thats why we switched to Sendlane where we are only charged for the number of contacts we send to. You will unlock huge savings by signing up with them.
? https://sendlane.com/chewonthis

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Ron Shah - https://twitter.com/obviceo
Ash Melwani - https://twitter.com/ashvinmelwani
Chew On This - https://twitter.com/chewonthisdtc