Discover the world of agriculture through the lens of finance with Dr. Craig Lemoine, who joins us to talk shop about the specialized needs of farmers and ranchers. We get into the essential economic contributions of agriculture, and the mission of the Agriculture-Focused Financial Planner (AFFP) program at the University of Illinois, shedding light on the complexities of advising within the farming sector, which is intertwined with illiquid assets, unique tax considerations, and a tradition of generational wealth.Our conversation with Dr. Craig isn't just about nuts and bolts; it's about the heart of financial planning—building relationships that can weather the seasons of life. We get candid about the importance of trust and longevity in advising agricultural communities, as well as provide a peek into the creation of a curriculum that helps financial advisors navigate the intricate landscape of agricultural economics, emphasizing the necessity of tailoring services to this pivotal industry.Connect with Us! Craig Lemoine on LinkedInJamie Hopkins on LinkedIn FinServ Foundation For more information about the AFFP designation at the University of Illinois, visit the website: Agriculture Focused Financial PlanningIf you want more information on the FinServ Foundation, be sure to check out our website by clicking on the link below.>>FinServ Foundation Website