In this 50th episode of the IDEMS podcast, co-founders David Stern and Danny Parsons celebrate the milestone by reflecting on the crucial role of observation in their professional journeys and its impact on IDEMS' development. They discuss the transition from observers to leaders, emphasizing the importance of taking a step back to gain a deeper understanding and insight, which has enabled thoughtful action and leadership within the organization. They also recognise the importance of allowing their team members the opportunity to observe and gain experience, while acknowledging the challenges of doing so in a dynamic business environment.