What is the future of crop protection? Join us as we sit down with Ben Cicora, Senior VP of Sales and Marketing at Vestaron, to explore the game-changing innovations in agriculture. Discover how Vestaron is leading the charge with peptide-based technologies, addressing pest issues and resistance problems while prioritizing safety and sustainability in the face of climate change. In this conversation, we explore the transformative potential of peptide-based crop protection, from understanding its differences from traditional insecticides to navigating pricing strategies and engaging with growers to meet their evolving needs.Listen in to hear about the trials, testing procedures, and challenges of acceptance, and learn how Vestaron's products contribute to biodiversity and climate resilience in agriculture. Join us as we uncover the future of sustainable crop protection and its profound impact on the agricultural landscape.Key TakeawaysHow peptide technologies differ from traditional synthetic insecticides.Why peptides are safer for the environment.The trials and testing procedures to test for effectiveness.How the pricing is worked out for these newer technologies.The biggest challenge of acceptance.How Vestaron engages with the growers to understand their needs.Who their main competitors are.How their products help with biodiversity and climate change.Guest ResourcesBen Cicora: LinkedInShow LinksInternational Fresh Produce Association - https://www.freshproduce.com/Fresh Takes on Tech - https://www.freshproduce.com/resources/technology/takes-on-tech-podcast/Facebook - https://www.facebook.com/InternationalFreshProduceAssociation/Twitter - https://twitter.com/IntFreshProduce/LinkedIn - https://www.linkedin.com/company/international-fresh-produce-association/Instagram - https://www.instagram.com/intlfreshproduceassn/