Feel okay writing normal copy, but suddenly freeze up when the time comes to say "buy this"?You're not alone.You don't have to go into "slick salesperson" mode. Ever.Here's how to take the ick out of it.I'm teaching a brand new course on copywriting called, Writing with the Sword, starting May 8th, 2024. This is a series of Instagram lives I'm doing in advance of the course to lay down some super useful foundations.