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Length:
24 minutes
Released:
Apr 22, 2024
Format:
Podcast episode
Description
Equativ, previously known as Smart Ad Server, offers a suite of ad tech solutions including an enterprise ad server and a supply-side platform (SSP). The company emphasizes its ability to provide customized ad serving solutions that cater to specific enterprise needs rather than offering a one-size-fits-all product, which sets it apart in competing with giants like Google. Moreover, Equativ's SSP is tailored for the European market but is expanding in the U.S. and Latin America, offering distinct advantages in handling diverse publisher requirements across different regions. The interview also touches on Equativ's efforts in "curation," aiming to integrate media and audience targeting more effectively within their platform, showcasing their strategic pivot towards enhancing digital advertising efficacy and privacy compliance.For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc.
Released:
Apr 22, 2024
Format:
Podcast episode
Titles in the series (100)
FULL EPISODE: Scope3 - Brian O’Kelley’s plan to decarbonize advertising by Marketecture: Get Smart. Fast.