35 min listen
RHS 149 - Chris Greene on Content Marketing as a Competitive Advantage
RHS 149 - Chris Greene on Content Marketing as a Competitive Advantage
ratings:
Length:
64 minutes
Released:
Jun 30, 2022
Format:
Podcast episode
Description
In this episode of The Ryan Hanley Show, Ryan Hanley, interviews Chris Greene, the Flood Insurance Guru. Chris joins the podcast for a master's level conversation on content marketing and how properly using your CRM can create an undeniable competitive advantage in your business. Don’t miss this episode…Episode Highlights:
Chris discusses how insurance is not the problem but the risk is, and how he is working on this data to solve the issue. (4:13)
Chris explains how their flood risk analysis provides a huge value to their referral partners to grow their business. (8:29)
Chris mentions that videos used for education and advice are still considered streamlining. (14:31)
Chris shares how he uses automation to follow up with his clients. (22:32)
Ryan explains that this is the moment where HubSpot tools, like video cards, give you a true competitive advantage. (25:35)
Chris explains that conversations like why they weren't closing more business can be seen at HubSpot as one of its features. (36:34)
Ryan shares that the industry needs a company that offers Accord form integration and creation at a price that the industry can afford. (44:09)
Chris talks about Hubspot being better than any AMS, and shares how they are currently using it in their interview process. (51:14)
Chris shares that what he likes about Ryan's content creation is that it is very neutral and does never put out any misinformation. (55:53)
Chris shares three different books he requires people to read before they come on board. (59:50)
Key Quotes:
"We just need one company that offers Accord form integration and creation and mapping easily at a price the industry could afford and they would absolutely friggin dominate." - Ryan Hanley
"It's not about us. It's about the customers, you know? So, it sticks in my head and everything I do now." - Chris Greene
Resources Mentioned:
Chris Greene LinkedIn
Flood Insurance Guru
Reach out to Ryan Hanley
Learn more about your ad choices. Visit megaphone.fm/adchoices
Chris discusses how insurance is not the problem but the risk is, and how he is working on this data to solve the issue. (4:13)
Chris explains how their flood risk analysis provides a huge value to their referral partners to grow their business. (8:29)
Chris mentions that videos used for education and advice are still considered streamlining. (14:31)
Chris shares how he uses automation to follow up with his clients. (22:32)
Ryan explains that this is the moment where HubSpot tools, like video cards, give you a true competitive advantage. (25:35)
Chris explains that conversations like why they weren't closing more business can be seen at HubSpot as one of its features. (36:34)
Ryan shares that the industry needs a company that offers Accord form integration and creation at a price that the industry can afford. (44:09)
Chris talks about Hubspot being better than any AMS, and shares how they are currently using it in their interview process. (51:14)
Chris shares that what he likes about Ryan's content creation is that it is very neutral and does never put out any misinformation. (55:53)
Chris shares three different books he requires people to read before they come on board. (59:50)
Key Quotes:
"We just need one company that offers Accord form integration and creation and mapping easily at a price the industry could afford and they would absolutely friggin dominate." - Ryan Hanley
"It's not about us. It's about the customers, you know? So, it sticks in my head and everything I do now." - Chris Greene
Resources Mentioned:
Chris Greene LinkedIn
Flood Insurance Guru
Reach out to Ryan Hanley
Learn more about your ad choices. Visit megaphone.fm/adchoices
Released:
Jun 30, 2022
Format:
Podcast episode
Titles in the series (100)
RHS 011 - Empathy as a Competitive Advantage with Maria Ross: Maria Ross, author of The Empathy Edge, joins the podcast to explain why more businesses need to harness make empathy their competitive advantage. Get more of the podcast: https://ryanhanley.com Learn more about your ad choices. Visit megaphone.fm/adchoic by The Ryan Hanley Show