Often, marketing gets a bad rap - coming across as unethical, manipulative, and leading us to spend money on things we don't really need. But what if marketing could be a force for good? A tool to unify organizations around a shared vision and purpose that truly betters the world?Join us today on the Lasting Change podcast, where we talk with Evan Wise, Sr. Director of Advancement at One Collective. Together, we explore the power of ethical, values-driven marketing. Evan shares how marketing can be leveraged to drive sustainable, long-term change - when it's focused on deeply understanding your audience's needs and providing genuine value rather than just chasing short-term conversions.Learn more about how you can get involved today at onecollective.org/podcasts