This conversation with the Emmy nominated and internationally acclaimed creative director & designer Ana Criado was recorded over lunch in her garden in LA. Ana is as generous with her stories as she was with her paella. The tale of how she wound up being hired to create motion graphics for one of the best studios in the world without knowing anything about motion graphics is brilliant.We also discuss impostor syndrome; how the creative life can get harder the better you get; cooking as a metaphor for creativity and how the time is ripe for a paradigm shift in titles.You can explore Ana’s work here.