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What the stats tell us about podcast consumption through December and January

What the stats tell us about podcast consumption through December and January

FromPump Up Your Pod


What the stats tell us about podcast consumption through December and January

FromPump Up Your Pod

ratings:
Length:
10 minutes
Released:
Nov 6, 2023
Format:
Podcast episode

Description

I've gathered some valuable insights on podcast release schedules over the Christmas holiday period, drawing from data from over 60 global clients and deep industry analysis. Contrary to previous recommendations about taking a December break, the increasing global listenership suggests it might not be the best move anymore. I'd suggest podcasters don't halt content production in December. Instead, think about replaying your best episodes or batching your December content through November so that you can still take a break yourself.Come January, there's a notable surge in listenership. It's vital to be ready with fresh content. Interestingly, the spike isn't uniform across all categories; health and true crime genres tend to peak early, while business sees a rise around mid-January. From what I've seen, June might actually be a more suitable month for a break especially for the Australian audience. But always keep in mind: it's essential to plan your breaks around your own needs and your podcast's broader goals.RESOURCES WE MENTIONEDPodtrac- Industry DataBAMBY MEDIA LINKS:Bamby Media GearBamby Media ServicesYouTube ChannelEQUIPMENT WE USE TO PRODUCE THIS PODCAST (PODCAST PLATFORM VERSION)Rode Boom ArmXLR CablesRode PodMic USB XLR editionRØDE SC19 cableRode NT-USB MiniSatechi USB HubFocusrite Clarett+Sony ZV E10Elgato CamlinkAputure Amaran 200d LED Video LightAputure Light Box Min
Released:
Nov 6, 2023
Format:
Podcast episode

Titles in the series (99)

Every entrepreneur by now has probably been told that having a podcast is great for business. But why is it so good? How do you actually grow your show and reach your target audience? There are a lot of questions and I'm here to answer them.I’ll be sharing tips, providing training, answering your questions down to the nitty-gritty stuff and generally supporting you to help you pump up your podcast and have fun doing it. When you do it right, your business, your personal brand and your reach is only ever going to expand. What’s not to love about that?