In today's episode, we're joined by the delightful Ellie Swift, the voice behind the popular podcast, "Shine Online with Ellie Swift". Launching her podcast in August 2020, Ellie speaks candidly about the highs and lows of consistent podcasting. Beyond being a marketing strategy, she shares her authentic journey of using podcasting as a tool to connect, share, and educate her audience. Ellie's thoughtful perspective on content evolution resonates with every creator: it's natural for content to change, reflecting one's growth and ever-evolving viewpoints. Her podcast serves as a key strategy funnelling potential clients towards her services. A testament to its success, a whopping 30-50% of Ellie's community discovered her through the podcast, emphasizing its transformative impact on her business trajectory.However, every silver lining has its own cloud. Ellie sheds light on the demanding nature of maintaining consistency in podcasting. With weekly episodes amidst other professional commitments, it's a balancing act. Yet, the importance of podcasting's returns, especially in terms of repurposed content, is undeniable. Ellie emphasizes its role as a content goldmine that greatly benefits businesses.Ellie's insights serve as a beacon for both budding and veteran podcasters. Podcasting isn't just about starting; it's about persisting, evolving, and connecting. Through her unwavering commitment, Ellie reminds us of the trust and bond forged between creators and their audience, cementing podcasting as an invaluable medium in today's digital age.LinksShine Online with Ellie SwiftEllie's Sold Out Masterminds ProgramEllie’s InstagramDiary of a CEO - Ellie’s favourite podcast right nowBamby Media GearBamby Media ServicesYouTube ChannelEQUIPMENT WE USE TO PRODUCE THIS PODCAST (PODCAST PLATFORM VERSION)Rode Boom ArmXLR CablesRode PodMic USB XLR editionRØDE SC19 cableRode NT-USB MiniSatechi USB HubFocusrite Clarett+Sony ZV E10Elgato Camlink