If you've clicked on this episode purely because you don't even understand what "listener consumption rate" means, then you are absolutely in the right place.Listen in!Your podcast host of choice (Buzzsprout, Podbean, Captivate...etc) does a pretty damn good job of providing you with really solid statistics about the kinds of people listening to your show.Your host can tell you information such as how many downloads you're receiving per episode, when people are listening, what country they are from, what city they leave in and a few other bits and pieces. What almost all podcast hosts can't show you at the moment is how much of each episode a person is listening to. That is incredibly powerful information because it will inform how you record your content. Apple Podcasts Connect has recently updated the analytics in the backend of your show to give you this information, along with some other stats around your actual follower count (hooray). In today's episode, I go through what the average listener consumption rate means, and why you should be tracking it to make sure that you're providing the content that your listenership wants to engage with.LINKS MENTIONED IN THIS EPISODE:Masterclasses or PodLovers+Apple Podcasts ConnectSpotify for PodcastersSee omnystudio.com/listener for privacy information.