Jeff Bray long ago learned the power of focus—a lesson he gleaned early in his career while transitioning from an analyst to a portfolio manager. He recalls a strategic moment when he realized that narrowing his investments to three to five key stocks greatly amplified his success. This principle of concentrated effort not only transformed his approach to investment management but has also been a guiding principle throughout his career, including his latest chapter as CFO of Semperis, a leading cybersecurity firm. At Semperis, Bray is today applying this bit of wisdom to navigate the company through a period of hyper-growth and complex challenges. Semperis has not only been expanding rapidly but is doing so with a focus on strategic areas that promise the highest returns—an approach Bray appears to be uniquely prepared to execute, given his understanding of the financial markets, honed over decades, allowing him to discern where to allocate resources to fuel growth and where to cut back to maintain efficiency. Top of mind for Bray is a careful analysis of sales productivity and pricing integrity. Semperis’ CFO insists on a robust framework where sales efforts align precisely with company goals and resources are invested in segments that drive the most value. This approach is evident in Bray’s resolve to restructure the company’s pricing model, to ensure transparency and consistency across Semperis’s quickly expanding number of products. Here again, Bray once more lets us know that his determined focus on pricing has been buttressed by that early career moment that continues to influence his decisions and the broader trajectory of Semperis’s success.