Today I have my friend, Taylor McPherson on the podcast, founder and CEO of the Sustainable Sparkle bar. She gives us the BTS of marketing your business on social media as someone who’s grown her following to 150K across all platforms. 

We also discuss: 

Having a creative persona to express creativity or to teach
Embracing polarization in public life
Developing a thick skin to handle online Criticism
Processing lessons to translate into content
Growing an “eyes closed business" 
Hiring for your core values 


…and more

You can follow her @SparkleQueenLA on TikTok & IG
And listen to her podcast Asking for forgiveness, not permission: https://open.spotify.com/show/4Tj1EqJ3JkTpsLFvK1tpDd
And get hiring advice here: https://www.justworks.com/authors/alex-caiola