Founder’s Story, Nir Eyal, the mastermind behind the revolutionary books "Hooked" and "Indistructible," shared insights that are transforming the way we engage with technology and manage our attention. Eyal, who embarked on a five-year journey to write "Indistructible," revealed his struggle with distraction and his mission to help others regain control of their time and focus. Diving deep into the psychology of distraction, Eyal debunked common misconceptions blaming technology for our wavering attention. He highlighted that distraction has been a human dilemma for over 2,500 years, proving it's not merely a modern-day tech issue but a fundamental human challenge. Today's episode is brought to you by BiOptimizers, whom I LOVE their MAGNESIUM BREAKTHROUGH product that has helped me sleep better, stay focused and feel all around healthier. Check out their products at http://bioptimizers.com/danrobbins use promo code FOUNDERS for 10% off any order.