Growing up in Monterrey, Mexico, Ricardo Cervantes and Alfredo Livas were used to the smell of pan dulce, or sweet bread, enveloping block after block. When Ricardo and Alfredo moved to the California for graduate school, they realized Mexican panaderías weren't as uniquitous as they were in Mexico. That wasn't necessarily surprising, but what was surprising was the difference in taste. Armed with a business degree from Stanford, Ricardo and Alfredo set out to create a chain of Mexican bakeries that celebrated Mexican sweet flavors—and created new ones—with La Monarca Bakery and Cafe. Today, the Los Angeles-based company has 12 locations and sells its coffee and cookies in Costco stores all over the Southwest. Ricardo joins Bísness School to explain why people told him it was a bad idea to make a bakery for Latinos and why he wants La Monarca to be a business that does well and good for the community.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.