Discover this podcast and so much more

Podcasts are free to enjoy without a subscription. We also offer ebooks, audiobooks, and so much more for just $11.99/month.

Mike Alfaro: Making Lotería cool again with Millennial Lotería

Mike Alfaro: Making Lotería cool again with Millennial Lotería

FromBísness School


Mike Alfaro: Making Lotería cool again with Millennial Lotería

FromBísness School

ratings:
Length:
49 minutes
Released:
Feb 6, 2024
Format:
Podcast episode

Description

Mike Alfaro was home in Guatemala taking a break from his career fast-paced career in advertising in the United States when he saw it: the yellow Lotería game box he used to play all the time growing up. The game held a special place in Mike's heart, but the cards inside the box stood out like a sore thumb. Cards portraying a woman as a reserved woman clad in formal apparel stood at odds with the #MeToo movement that was sweeping the nation at the time. Mike decided to create a "millennial" version of a few Lotería cards for his portfolio. When he shared the drawings on social media, they took off like wildfire. Years later, an actual game-top version would be selling out at Target stores across the country. Learn more about Millennial Lotería at millennialloteria.com, follow Mike at @millennialloteria and explore his new venture at @sisabokids.This episode was produced by Fernando Hurtado and edited by James Jeffrey.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Released:
Feb 6, 2024
Format:
Podcast episode

Titles in the series (10)

Did you know Latinos are the fastest-growing group of entrepreneurs in the United States? In Bísness School, NBC and Telemundo join forces to tell the stories of some of the most inspiring Latino founders. Hosted by journalist Fernando Hurtado. Bísness School highlights business owners across all industries, from entertainment to publishing and food. It sounds like business school, but it’s not. You can think of Bísness School as a lowercase MBA with uppercase guests. And while business school is expensive, Bísness School is free. Look out for new episodes every other Tuesday.