Bill Magnuson is the co-founder and CEO of Braze ($BRZE), a publicly traded customer engagement platform valued at over $5 billion.   In this episode of World of DaaS: Growth of mobile technologyPower of first-party relationshipsModern martech mindset vs traditional advertisingTech company IPOsHow SMS spam and fraud worksBuild vs buy martech strategiesToxic tech workplace culture and “family” World of DaaS is brought to you by SafeGraph & Flex Capital. For more episodes, visit safegraph.com/podcastsYou can find Auren Hoffman on X at @auren and Bill Magnuson on X at @billmagFollow World of DaaS @WorldOfDaaS Editing and post-production work for this episode was provided by The Podcast Consultant (https://thepodcastconsultant.com)