Will Lansing, CEO of FICO (NYSE:FICO), talks with World of DaaS host Auren Hoffman. Will previously served as the CEO of InfoSpace, ValueVision Media, NBC Internet, and Fingerhut and a partner at General Atlantic Partners, a global private equity firm. He also co-authored the DaaS Bible 2.0. Auren and Will dive into data standards, the relationship between analytics and data companies, and how FICO successfully transformed their score into a currency.World of DaaS is brought to you by SafeGraph. For more episodes, visit safegraph.com/podcastsYou can find Auren Hoffman (CEO of SafeGraph) on Twitter at @auren