We will not be able to influence the environment through vehicle and energy options if consumers do not have access to them or decide not to purchase and use them. As part of his role at NACS, Jeff Lenard is responsible for overseeing consumer surveys that help explain what consumers want, and the critical elements that drive their decisions related to vehicle choice and driving patterns. Understanding the consumer's mindset is key to understanding what options might exist to guide consumers toward lower emission options. With special guest: Jeff Lenard, Vice President, Strategic Industry Initiatives, NACS Hosted by: John Eichberger, Executive Director, Fuels Institute