28 min listen
Episode 16: Consumer Choice
FromCarpool Chats
ratings:
Length:
32 minutes
Released:
Dec 19, 2020
Format:
Podcast episode
Description
Originally recorded on December 14, 2020. Choosing an innovation that is rationally better in terms of performance, cost or the environment does not always come intuitively or naturally to most of us. We spoke with Matthew Willcox, author of the best selling book, "The Business of Choice." He breaks down behavioral principles that transportation-energy stakeholders should think about to ensure their innovations are adopted.
Released:
Dec 19, 2020
Format:
Podcast episode
Titles in the series (49)
Episode 4: Volvo LIGHTS Project: Originally recorded on June 10, 2020. Jeff Hove, Vice President of the Fuels Institute, took a deep dive into the electrification of heavy-duty vehicles through the Volvo LIGHTS project. This project looks to provide the blueprint to successfully... by Carpool Chats