We're joined by Joel Stevenson, CEO at Yesware - a global leader in sales productivity software.  A/B testing is crucial and everyone knows that on this channel we’re all about growth hacking & marketing experiments. If you deploy some form of testing you’re only going to increase your chances of understanding what’s working and what’s not and is more efficient in the way you grow sales conversion rates. Joel draws from his wealth of experience to help us understand how we should be A/B testing, and how to make it more impactful for sales and your startup.  

Hope you find this episode as interesting as I did?  

List to 'The Hard Sell' podcast: https://yesware.com/podcast
Get industry-leading sales insights from Yesware: https://yesware.com/blog
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My name's Neil Patel and I'm an IT guy turned growth marketer & host of the Growth Vertical podcast. This is a podcast to inspire people to reach the next vertical point of their journey. I'll be sitting down to share growth marketing and personal growth experience to help people grow themselves, their careers and their businesses. growthvertical.com