Brian Collie: Powering the MS Society's Ride to a Cure In a world where determination meets philanthropy, one man is pedaling hope and making a difference. Meet Brian Collie, the driving force behind St. John's own Open Road Bicycles, a name synonymous with passion, perseverance, and a commitment to the National MS Society's Bike MS event. Eighteen years ago, Brian's life took a pivotal turn when he crossed paths with the MS Society. Little did he know that this encounter would spark a flame of dedication, turning Open Road Bicycles into an integral part of the annual Bike MS PGA Tour Bike to the Shore events. Join us as we delve into Brian's remarkable journey. At the heart of today's discussion are the inner workings of the Bike MS event, essential preparation insights, and the indispensable role played by local bike shops like Open Road Bicycles in ensuring the safety and enjoyment of cyclists. It's not just about selling bikes; it's about being an engine of support for a noble cause. If you've ever contemplated joining hands with a charitable endeavor, Brian shares pearls of wisdom to kickstart your philanthropic journey. Get ready for captivating tales of Bike MS event mishaps and heartwarming stories of camaraderie. Brian's words will have you hanging onto your handlebars. Explore Open Road Bicycles Donate to the MS Society