Corey Apirian is the CEO of Davinci Micro Fulfillment, a full-service logistics company that uses technology and partners with brands and retailers to help market, sell, fulfill, and ship their products. As an accomplished supply chain and operations leader, Corey has over 15 years of senior management experience. With more than 20 years of experience in the eCommerce fulfillment industry, Corey has been drop shipping for every major retailer since 2004 and has launched over 50 different subcategories through individual online and brick-and-mortar channels. In this episode… As Amazon’s marketplace becomes progressively convoluted, brands are amplifying their advertising and marketing strategies. But with customer acquisition and ad costs rising, this tactic is insufficient for generating influence, so brands must leverage hyperlocal fulfillment centers to enable 1-2 day deliveries. How can you optimize these micro facilities to enhance the customer experience and remain top of mind? When structuring your D2C business, logistics specialist Corey Apirian emphasizes diversifying your inventory by utilizing multiple micro fulfillment centers, including Amazon Direct. This promotes agility and allows for precise control of inventory through your network. You can strengthen your fulfillment strategy by incorporating order management and checkout optimization software to reduce inventory shortages and costs. It’s also essential to evaluate the KPIs for each potential 3PL and local carrier facility to ensure they possess these capabilities. In today’s episode of The Digital Deep Dive, Aaron Conant welcomes the CEO of Davinci Micro Fulfillment, Corey Apirian, back to the show to discuss how brands can adapt to Amazon’s fulfillment model. Corey addresses strategies for evaluating 3PLs, how to integrate marketing, product assortment, and delivery into your DTC model, and Flexport’s acquisition of Shopify Logistics.