Over 20 percent of personal trainers that get certified stop pursuing the PT career path after only one year. This is often because personal trainers are selling to clients without understanding why people buy services like personal training in the first place. This leads to lost sales, frustration, and eventually giving up. Understanding why people buy personal training will help you create a sales, marketing and positioning strategy that will lead to increased leads and converted sales. Join host Eddie Lester to listen and learn how to utilize this this approach to succeed as a personal trainer. Show links: Webinar October 6th: https://us02web.zoom.us/webinar/register/1616014937253/WN_mWVigg-JSXWBA9Na_iG8qghttps://www.fitnessmentors.com/business-and-sales-ceu-course/https://www.fitnessmentors.com/certified-online-personal-trainer/https://www.fitnessmentors.com/personal-trainer-certification/https://www.fitnessmentors.com/best-personal-trainer-certification/https://www.fitnessmentors.com/best-group-fitness-certification/https://www.fitnessmentors.com/how-to-become-a-personal-trainer/Support the show