Chad Sullivan discusses the creation of Hard Prairie magazine, a photo-first publication that aims to capture the beauty and grit of trail and ultra running. He shares his journey into the magazine business and the inspiration behind the magazine's unique approach. Chad emphasizes the importance of tangible media in a digital age and the power of authentic and uncomfortable art. He also discusses the decision to not include ads in the magazine and the challenges of being listener-supported. Overall, Hard Prairie aims to facilitate dialogue and tell real stories that resonate with the trail running community. Hard Prairie Magazine is a labor of love that was created for the creators themselves, rather than trying to please others. The magazine features stunning photography and compelling stories that capture the essence of trail running. While initially focused on Illinois and the Midwest, the magazine expanded its scope based on the stories and interest it received. The process of publishing the magazine involved finding the right paper and learning how to put it together. The magazine aims to be a platform for storytelling and does not claim to be an authority in the sport. The positive response from readers has affirmed the creators' vision and passion for the project.
Takeaways

Hard Prairie magazine is a photo-first publication that captures the beauty and grit of trail and ultra running.
The magazine aims to create a tangible and authentic experience in a digital age.
Chad emphasizes the importance of storytelling and the power of uncomfortable art.
Hard Prairie is listener-supported and does not include ads, allowing for creative freedom and authenticity.
Chapters

00:00 Introduction and Appreciation for Hard Prairie Magazine
02:45 Chad's Journey into the Magazine Business
06:26 Creating a Photo-First Magazine
08:49 The Importance of Tangible Media
15:34 The Decision to Not Include Ads
21:06 The Power of Authentic and Uncomfortable Art
26:53 Facilitating Dialogue and Telling Real Stories
31:53 Differentiating from Polished Road Running Media
33:11 Creating a Tangible Magazine for Conversation and Legacy
34:38 Creating Art for Yourself
36:05 Making the Magazine They Wanted to See
39:00 Subscription Plans
40:20 The Origin of the Name
41:13 The Story of 'This Is My Why'
42:45 The Process of Publishing the Magazine
46:19 The Comparison to Punk Rock
48:50 The Learning Curve of Magazine Publishing
54:04 The Evolution of the Magazine
57:25 Overcoming Doubts and Receiving Positive Feedback
01:03:10 The Purpose of Hard Prairie Magazine
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