35 min listen
Get Out Of Your Comfort Zone To Create Amazing Experiences - Ron Powers / Topgolf (001)
Get Out Of Your Comfort Zone To Create Amazing Experiences - Ron Powers / Topgolf (001)
ratings:
Length:
34 minutes
Released:
May 8, 2017
Format:
Podcast episode
Description
Topgolf has created the "convenient and fun delivery system for golf" that eliminates all the barriers to entry the game has suffered from for decades. No complaints of "too slow, too expensive, too hard to learn" at a Topgolf venue. Topgolf has created an entertainment experience that combines hospitality, music, food and drinks with their unique target-based gameplay format that appeals to both the beginner and veteran golfers of all ages.
Topgolf currently has 40 venue locations in the US that generated over 10 million guest visits in 2017, with ambitious plans to expand to over 50 venues over the next three years. Topgolf has created the secret sauce that connects a younger audience to golf, but they're definitely not growing complacent over that success. Ron discusses how their cultural values, entrepreneurial spirit and passion to innovate pushes them to evolve and expand.
Ron Powers https://uploads.fireside.fm/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/VYJc13Ra.jpg
In this episode we discuss Topgolf's newest innovations and initiatives:
• Their stadium-based mobile experience called Topgolf Crush (https://topgolf.com/us/crush/)
• The Topgolf Tour (http://tour.topgolf.com/), their two player team competition format that anyone can sign up for
• Topgolf International expansion plans, starting with Australia and Mexico
• how the acquisition of both Protracer (http://www.toptracer.com/) and WGT Media (http://www.topgolfmedia.com/) help transform an entertainment company into a technology and media juggernaut
• Hotel-based Topgolf simulator experience called Topgolf Swing Suite (https://topgolf.com/us/play/swing-suite/)
• Their charity endeavors and culture of "giving back" to benefit the communities which they operate in
We'd love to hear your feedback to enable us to constantly improve the quality of The ModGolf Podcast. Tweet our host @ColinWeston01 (https://twitter.com/ColinWeston01) and @ModGolfPodcast (https://twitter.com/ModGolfPodcast) or ModGolfPodcast on FaceBook https://www.facebook.com/ModGolfPodcast/ to keep the conversation going. Thanks for listening!
Special Guest: Ron Powers - Head of Swing Suite Division at Full Swing Simulators.
Topgolf currently has 40 venue locations in the US that generated over 10 million guest visits in 2017, with ambitious plans to expand to over 50 venues over the next three years. Topgolf has created the secret sauce that connects a younger audience to golf, but they're definitely not growing complacent over that success. Ron discusses how their cultural values, entrepreneurial spirit and passion to innovate pushes them to evolve and expand.
Ron Powers https://uploads.fireside.fm/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/VYJc13Ra.jpg
In this episode we discuss Topgolf's newest innovations and initiatives:
• Their stadium-based mobile experience called Topgolf Crush (https://topgolf.com/us/crush/)
• The Topgolf Tour (http://tour.topgolf.com/), their two player team competition format that anyone can sign up for
• Topgolf International expansion plans, starting with Australia and Mexico
• how the acquisition of both Protracer (http://www.toptracer.com/) and WGT Media (http://www.topgolfmedia.com/) help transform an entertainment company into a technology and media juggernaut
• Hotel-based Topgolf simulator experience called Topgolf Swing Suite (https://topgolf.com/us/play/swing-suite/)
• Their charity endeavors and culture of "giving back" to benefit the communities which they operate in
We'd love to hear your feedback to enable us to constantly improve the quality of The ModGolf Podcast. Tweet our host @ColinWeston01 (https://twitter.com/ColinWeston01) and @ModGolfPodcast (https://twitter.com/ModGolfPodcast) or ModGolfPodcast on FaceBook https://www.facebook.com/ModGolfPodcast/ to keep the conversation going. Thanks for listening!
Special Guest: Ron Powers - Head of Swing Suite Division at Full Swing Simulators.
Released:
May 8, 2017
Format:
Podcast episode
Titles in the series (100)
"Surf The Earth" To Make Golf More Fast, Fun and Popular - Jeff Dowell / GolfBoard (009): This week host Colin Weston speaks with Jeff Dowell, President of GolfBoard. Since their launch at the 2014 PGA Merchandise Show, GolfBoard is steadily changing how golfers get around the course as a fun, fast and exhilarating alternative to the traditional golf cart. Jeff explains how GolfBoard is poised for rapid growth as they prepare to "Cross The Chasm" on the Product Adoption Curve from their community of passionate early adopters and into the Early Majority phase where the real business opportunity to scale lies. by The ModGolf Podcast