35 min listen
The Links At Petco Park: Creating Fun Golf Experiences - Nate Adelman / Callaway Golf (017)
The Links At Petco Park: Creating Fun Golf Experiences - Nate Adelman / Callaway Golf (017)
ratings:
Length:
40 minutes
Released:
Oct 9, 2017
Format:
Podcast episode
Description
In 2014 the San Diego Padres approached Callaway Golf with the opportunity to create a golf experience in their ball park. They had no idea what this could look like, but rather than politely dismiss the request, Callaway embraced an entrepreneurial/startup/innovation mindset to collaborate and co-create what has become "The Links at Petco Park". http://cmp.callawaygolf.com/thelinks
Now in its third year, #TheLinksAtPetco has grown in both size and sophistication. Callaway keeps raising the bar on player engagement and experience to make this a truly unique event that serves as a platform to help grow the game and give back to the community through their charity partnerships.
This YouTube video covers the 2016 #TheLinksAtPetco experience.... https://www.youtube.com/watch?v=mwkDcT_GAD0
Episode Highlights include:
01:52 - 03:14 Nate gives us an overview of The Links At Petco Park.
03:20 - 04:24 We learn the gameplay format and experiential qualities offered at #TheLinksAtPetco
04:51 - 08:40 Nate walks us through the player's "Day at Petco Park" experience and Callaway's "Grow The Game" initiatives.
08:52 - 10:35 The progression and growth in popularity as The Links At Petco Park enters its third year.
11:10 - 13:49 The charity platform #TheLinksAtPetco creates, which supports Callaway's desire to give back to the local San Diego community.
14:18 - 18:48 Nate tells the "AHA Moment" story of how The Links At Petco Park came to be.
18:48 - 21:48 Colin and Nate discuss Callaway's company culture that supports innovation and the startup mindset.
21:48 - 24:52 Nate's "Intrapreneur" role at Callaway and culture of trust that allows people to take risks in a safe and supportive environment.
24:53 - 28:14 How Callaway has applied "Lean Startup Methodologies" https://leanstartup.co/ over three years to eliminate or alter what hasn't worked and enhance the elements that have.
28:15 - 32:06 Callaway's dilemma to scale #TheLinksAtPetco up to a multi-stadium offering across the US or to focus on making this annual event experience the best in market.
32:07 - 34:41 Colin refers to Simon Sinek's TEDx talk (https://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action#t-49458) "Start With Why" to explore the Callaway culture that motivates them to connect with their customer and help grow the game.
34:42 - 36:43 How The Links At Petco Park encourages beginners to participate by creating a fun, non-intimidating environment that everyone can enjoy.
Special Guest: Nate Adelman - Marketing Manager at Ogio and Callaway Golf.
Now in its third year, #TheLinksAtPetco has grown in both size and sophistication. Callaway keeps raising the bar on player engagement and experience to make this a truly unique event that serves as a platform to help grow the game and give back to the community through their charity partnerships.
This YouTube video covers the 2016 #TheLinksAtPetco experience.... https://www.youtube.com/watch?v=mwkDcT_GAD0
Episode Highlights include:
01:52 - 03:14 Nate gives us an overview of The Links At Petco Park.
03:20 - 04:24 We learn the gameplay format and experiential qualities offered at #TheLinksAtPetco
04:51 - 08:40 Nate walks us through the player's "Day at Petco Park" experience and Callaway's "Grow The Game" initiatives.
08:52 - 10:35 The progression and growth in popularity as The Links At Petco Park enters its third year.
11:10 - 13:49 The charity platform #TheLinksAtPetco creates, which supports Callaway's desire to give back to the local San Diego community.
14:18 - 18:48 Nate tells the "AHA Moment" story of how The Links At Petco Park came to be.
18:48 - 21:48 Colin and Nate discuss Callaway's company culture that supports innovation and the startup mindset.
21:48 - 24:52 Nate's "Intrapreneur" role at Callaway and culture of trust that allows people to take risks in a safe and supportive environment.
24:53 - 28:14 How Callaway has applied "Lean Startup Methodologies" https://leanstartup.co/ over three years to eliminate or alter what hasn't worked and enhance the elements that have.
28:15 - 32:06 Callaway's dilemma to scale #TheLinksAtPetco up to a multi-stadium offering across the US or to focus on making this annual event experience the best in market.
32:07 - 34:41 Colin refers to Simon Sinek's TEDx talk (https://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action#t-49458) "Start With Why" to explore the Callaway culture that motivates them to connect with their customer and help grow the game.
34:42 - 36:43 How The Links At Petco Park encourages beginners to participate by creating a fun, non-intimidating environment that everyone can enjoy.
Special Guest: Nate Adelman - Marketing Manager at Ogio and Callaway Golf.
Released:
Oct 9, 2017
Format:
Podcast episode
Titles in the series (100)
"Surf The Earth" To Make Golf More Fast, Fun and Popular - Jeff Dowell / GolfBoard (009): This week host Colin Weston speaks with Jeff Dowell, President of GolfBoard. Since their launch at the 2014 PGA Merchandise Show, GolfBoard is steadily changing how golfers get around the course as a fun, fast and exhilarating alternative to the traditional golf cart. Jeff explains how GolfBoard is poised for rapid growth as they prepare to "Cross The Chasm" on the Product Adoption Curve from their community of passionate early adopters and into the Early Majority phase where the real business opportunity to scale lies. by The ModGolf Podcast