"We have to understand the changing nature of broadcasts and how people consume our sport. I want it to be as accessible as possible, as exciting as possible, as understandable as possible and that does mean getting rid of some rules and regs that slow us down...It's multifaceted. I just want noisy, passionate, young fans in a stadium who when they're grandparents, they've still got their grandchildren wanting to be there."
We welcome four-time Olympic medalist, former 800 meter and 1,500 meter world record holder and current World Athletics President Seb Coe to the show. We got the chance to pick his brain on his vision for this current moment that the sport is in with two World Championships and an Olympics ahead of us and why it’s crucial. 
We talk about changes and improvements that can be made in the sport’s presentation and accessibility, especially for athletes and fans. Of course, I bring up Formula 1’s rapid growth and what pages he may be taking from that sport’s playbook. 
Plus some fun questions at the end like what he thinks he’d run in super spikes and much more.
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