How many times have you heard the expression “content is king”? Probably enough that you roll your eyes every time someone utters it. But that’s the thing about clichés – they exist for a reason. And when it comes to the exciting world of digital experiences, this particular saying still applies. Of course, crafting amazing content for virtual events comes with its own set of challenges. Not only is this particular slice of the experience more important than ever, but it can also get tricky.

This is why we’re happy to welcome Phil Mershon to another episode of #EventIcons. As the Director of Events for the Social Media Examiner, Phil was also faced with a brand new set of challenges once the pandemic hit. But he was no stranger to creating virtual events that stood out thanks to their smart use of content. So join Sarah as she picks Phil’s brain on how to craft the best content for virtual events in an engaging and unforgettable fashion!