Did you know that Coachella lost so much money its first year that they couldn’t afford to do it a second year?

Today we are diving into the history of Coachella aka the most talked about music festival for the past 20 years. They are a great example that in order to be “popular” you have to be willing to be “polarizing”.

Watch the Coachella Documentary on YouTube here

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#Coachella #LanaDelRey #Beyonce #MusicFestival #Marketing #KylieJenner