Today the show is all about boosting awareness of why this a great time to start an online business despite how tough things are out there. Because of the ongoing pandemic businesses are closing down which puts many jobs at risk. So we share our tips and tricks on monetizing your knowledge, or selling products or services online to make extra money during challenging times and how you can develop that into a successful ongoing business.   Even if you need to run your new enterprise alongside your current job or around your kids, there has never been a better time to start an online business then reap all the rewards of your hard work.   “Don’t be shy! Just dip your toes in and get on with it.” - Ildiko Ferenczi    This Week on Pretty and Punk: The differences between being an employee and an employer when times are hard Our advice on seizing the moment and making the most of your skills The benefits of understanding online marketing and how to make sales funnels What is influencer marketing and how you can make it work for you How you can outsource tasks such as taking calls or arranging shipping Using Youtube to learn skills for free Picking a business partner and why it doesn’t have to be location dependent Leveraging your personal inventory to make money in the short term   Resources Mentioned: Udemy Skillshare Youtube Zoom Craigslist