Meet Natalie Campos Goodman, founder, and CEO of IncentiFind. IncentiFind is the go-to database of green building incentives, housing over 500,000 ways to save by building green and transforming U.S. real estate with $70 billion in incentives.Natalie Discusses:The lay of the land where incentives can be found for building incentives - 2:30How customers can procure incentives once they are identified and selected - 7:35How the additional $400B in capital from the IRA will flow through incentive programs - 12:30Why cities are interested in understanding how incentives get deployed - 17:48How incentive use data provides unique insight into the trends in the macroeconomy - 21:32Why we know awareness is the biggest barrier to incentive use - 27:12How Houston is evolving to facilitate more PropTech innovation - 33:00The gaps we see in the Houston ecosystem for female founders - 35:01The barriers Natalie faced when recruiting investors to her business - 36:10Incentifind: http://www.incentifind.com/LinkedIn: https://www.linkedin.com/in/nataliecamposgoodman/