What kind of content should you create to market your agency?

FromAgency Leadership Podcast

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What kind of content should you create to market your agency?

FromAgency Leadership Podcast

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Length:

24 minutes

Released:

May 19, 2022

Format:

Podcast episode

Description

In this episode of the Agency Leadership Podcast, Chip and Gini look at both the substance and delivery method to help you better understand what works — and what doesn't.

Released:

May 19, 2022

Format:

Podcast episode

Titles in the series (100)

Chip Griffin and Gini Dietrich share practical advice for PR and marketing agency owners build better businesses.

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Common mistakes agencies make when pursuing new business: Most agencies want to do whatever it takes to win new accounts. There is a natural urge to please prospects and demonstrate your expertise to get that contract signed. by Agency Leadership Podcast
23 min listen
Let’s talk about trading time for money: In this episode of the Agency Leadership Podcast, Chip Griffin and Gini Dietrich review why hourly billing often doesn't work, but also when you should consider using it. by Agency Leadership Podcast
23 min listen
Improving agency employee retention: With the Great Resignation putting increased pressure on an already tight labor market, agencies are rightly concerned not just about recruiting new employees, but also retaining the talent they already have. by Agency Leadership Podcast
19 min listen
Conversations are key to successful RFP responses: Don't respond to an RFP unless you can have a conversation and get your questions answered. That's the simple advice from Chip Griffin and Gini Dietrich in this Agency Leadership Podcast episode. by Agency Leadership Podcast
21 min listen
Should you force employees to take time off?: Many agency employees feel overworked, yet it can be difficult to convince them to take a vacation from time to time. by Agency Leadership Podcast
17 min listen
How agencies should handle procurement and legal: Most agencies approach the arrival of procurement and legal teams with a sense of dread. And it isn't without good reason. by Agency Leadership Podcast
25 min listen
Quick-thinking agencies can help clients in a crisis: In this episode, recorded in December 2021, Chip and Gini discuss the rapid response ad that Ryan Reynolds helped Peloton create after their product was featured in an unflattering way on a TV show. by Agency Leadership Podcast
22 min listen
Why do agencies lose clients?: A recent post on Reddit questioned why clients leave their agencies, so Chip and Gini decided to tackle the topic on this episode of the Agency Leadership Podcast. by Agency Leadership Podcast
21 min listen
Defining your Ambition as an agency owner: In this episode, Chip and Gini discuss SAGA's AIM-GET Framework that starts with defining the owner's Ambition. They look at some questions to ask yourself as you seek to better specify the goals that your business needs to achieve for you in order to ... by Agency Leadership Podcast
27 min listen
Sharing your agency’s internal work product with clients: In this episode of the Agency Leadership Podcast, Chip and Gini pick up a question from the Spin Sucks Community to dive into this topic. by Agency Leadership Podcast
19 min listen
How to make agency team meetings more productive: How often should you be meeting with your agency team members and what should you be discussing? by Agency Leadership Podcast
22 min listen
When to get creative with pricing your agency’s services: In this episode of the Agency Leadership Podcast, Chip Griffin and Gini Dietrich discuss why you should master basic, traditional agency pricing before you advance to some of these more advanced techniques. by Agency Leadership Podcast
22 min listen
Getting the client’s perspective on agency relationships: In this episode, Gini Dietrich shares some of her experience embedded with a client to help agencies understand the other side of the agency-client equation. by Agency Leadership Podcast
32 min listen
Why SaaS marketing tactics probably won’t grow your agency: Some agency leaders have seen what works for SaaS (Software as a Service) companies and assume they should be doing the same thing to grow their own businesses. by Agency Leadership Podcast
24 min listen
The One Magic Agency Business Metric: In this episode of the Agency Leadership Podcast, Chip and Gini discuss some of the more popular "single number" metrics that some advocate — and then explain why they may not be the best for your purposes. by Agency Leadership Podcast
21 min listen
Bidding wars for agency talent: How should you handle it when one of your agency's employees — or prospective new hires — comes to you and asks you to match another offer? by Agency Leadership Podcast
23 min listen
The reality of selling your PR or marketing agency: In this episode, Chip and Gini share some of the difficult truths that agency owners may end up confronting if they decide to sell to or merge with another agency. by Agency Leadership Podcast
25 min listen
How big should my agency be?: Chip and Gini discuss how you should think about agency size — and why you shouldn't be looking for a secret formula to give you the answer. by Agency Leadership Podcast
21 min listen
Letting go as an agency owner: In this episode of the Agency Leadership Podcast, Chip Griffin and Gini Dietrich discuss why you need to let go, what you should be looking to give up, and how to do it effectively without losing the secret sauce that helped you grow to where you are t... by Agency Leadership Podcast
23 min listen
Charging clients for internal agency staff time: If you have listened to Chip and Gini's advice in the past, you are carefully tracking your team's time to understand how much it costs you to serve your clients. by Agency Leadership Podcast
20 min listen
Payment terms for agency subcontractors: It is not uncommon for agencies to hire other agencies to do work for them. Unfortunately, sometimes that comes with the lead agency telling the subcontractor that they won't be paid until the ultimate client pays. by Agency Leadership Podcast
20 min listen
Handling clients who disagree with your agency’s advice: How should you handle it when clients ignore your recommended course of action? When should you push back — and how should you do it? by Agency Leadership Podcast
23 min listen
What does 2022 have in store for PR and marketing agencies?: No, this isn't a predictions episode, but Chip and Gini do take a look at the agency landscape as the new year kicks off. by Agency Leadership Podcast
21 min listen
The Truth Behind Agency Feast-or-Famine: In this episode, Chip and Gini explore the real cause of the revenue roller-coaster and what agency owners can (and should) do about it. by Agency Leadership Podcast
21 min listen
Does your agency need to find a niche?: In this episode of the Agency Leadership Podcast, Chip and Gini explore the benefits of specializing and finding a focus. by Agency Leadership Podcast
21 min listen
Should your agency hire contractors or employees?: In this episode, Chip and Gini discuss the merits of some of these arguments and explain how agency leaders can think about the right mix of contractors and employees in their own businesses. by Agency Leadership Podcast
22 min listen
Fractional C-level help for agencies: Does your agency need a fractional CFO, COO, or head of HR? by Agency Leadership Podcast
20 min listen
$Fractional C-level help for agencies: Does your agency need a fractional CFO, COO, or head of HR?$
How to allocate your client’s PESO budget: In this episode, Chip and Gini explore how agencies should approach this question, both when developing their own strategies for clients as well as for helping to guide the client on their overall communications planning. by Agency Leadership Podcast
20 min listen
Taking your agency global: Chip and Gini share some of their experiences in working internationally as an agency, including things that you should consider before you take the leap and the benefits of doing so. by Agency Leadership Podcast
22 min listen
What to think about when starting your agency: Maybe the Great Resignation has you thinking about hanging out your own shingle. Or perhaps your dream has always been to own your own agency. by Agency Leadership Podcast
25 min listen

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Setting honest expectations for your agency employees from the start: Don't sugarcoat it when writing up a job description or interviewing potential new hires - painting a rosy picture that doesn't match reality will only cause you headaches down the road. by Agency Leadership Podcast
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Agencies need to adapt to effectively manage Gen Z employees: Gen Z employees tend to have a different (not worse!) approach to their jobs than the older generations do. by Agency Leadership Podcast
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Should you start your own agency because your boss is making too much off of your work?: Many agency employees complain that clients pay so much more than they are making, so the owner must be reaping a huge profit. by Agency Leadership Podcast
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Should your small agency hire senior-level pros?: Hiring seasoned professionals sounds like it will solve a lot of headaches you have as an agency owner. But will it? by Agency Leadership Podcast
20 min listen
What new rules on overtime and non-competes mean for agencies: Chip and Gini discuss recent updates from the federal government affecting agency owners, including a ban on non-compete agreements and changes to salary thresholds for overtime exempt employees. by Agency Leadership Podcast
22 min listen
Building trust and letting your team shine: Chip and Gini discuss the importance of agency owners letting go of micromanaging, trusting their team, and focusing on building a scalable business. by Agency Leadership Podcast
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Should your agency sell itself as a fractional CxO to clients?: Chip and Gini discuss the intricacies of fractional leadership roles within clients. by Agency Leadership Podcast
21 min listen
$Should your agency sell itself as a fractional CxO to clients?: Chip and Gini discuss the intricacies of fractional leadership roles within clients.$
Accepting equity as payment for agency services: In this episode, Chip and Gini discuss the potential pitfalls of receiving equity as payment for service. by Agency Leadership Podcast
18 min listen
Get over your fear of hiring employees: In this episode, Chip and Gini discuss the fear of hiring employees, the implications of using contractors, the financial considerations, and the benefits of having employees. by Agency Leadership Podcast
23 min listen
Handling frustration as an agency owner: Employee complaints? Accountable only to yourself? Trying to create a work culture? Welcome to agency ownership! In this episode, Chip and Gini discuss the challenges and frustrations of owning an agency, emphasizing the importance of seeking accountab... by Agency Leadership Podcast
20 min listen
How to handle extended payment term requests from agency clients: In this episode, Chip and Gini discuss the importance of setting clear expectations from the start and being proactive in following up on overdue invoices. by Agency Leadership Podcast
23 min listen
Avoiding time-wasting in your agency: In this episode, Chip and Gini discuss how to get your agency's time under control and offer advice on managing business development and project management to avoid the unnecessary and focus on real value creation. by Agency Leadership Podcast
22 min listen
What recent media layoffs mean for PR agencies: In this episode, Chip and Gini discuss the recent wave of layoffs in the media industry and its implications for PR agencies. by Agency Leadership Podcast
23 min listen
Did your agency have a rough 2023?: In this episode, Chip and Gini share their perspectives — along with things that positioned some agencies for success in what many experienced as a down year. by Agency Leadership Podcast
23 min listen
Agencies succeed through consistency and evolution: When Gini shared in a recent episode that her success has come from doing the same thing for 15 years, a listener pointed out that she has continued to evolve. by Agency Leadership Podcast
18 min listen
Are digital agencies dead?: In this episode, Chip and Gini talk about the need for agencies to find a sustainable focus and be cautious of riding the wave of the latest type of "hot" agency — including digital, social media, cannabis, crypto, and many others that have come and gone. by Agency Leadership Podcast
22 min listen
Beware easy-to-sell but hard-to-serve clients for your agency: It's not uncommon to hear agency owners talk about wanting to target small businesses because there are so many of them and you can talk with the decision-maker more easily. by Agency Leadership Podcast
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Small agencies should beware the big brands: It seems so alluring to be able to put a Fortune 500 logo on your agency's website. Many of us dream of the creative things that we can do for these household names. by Agency Leadership Podcast
19 min listen
How to motivate your agency’s freelancers: In this episode, Chip and Gini take a question from the SAGA Community on Slack about ways to motivate freelancers just as you do with employees. by Agency Leadership Podcast
17 min listen
The value of outside perspective to agency owners: In this episode, Chip and Gini talk about why it is important for agency owners to have someone outside of the business — a mentor, consultant, coach, friend, or even another agency owner — who can help to play that role. by Agency Leadership Podcast
22 min listen
Hidden overservicing by agency employees: If you're anything like Chip and Gini, you have discovered employees doing work for clients that is outside of the scope of work you have agreed to. by Agency Leadership Podcast
25 min listen
What to do when your agency needs new revenue NOW: Most small agencies at some point experience the sinking feeling of losing a whale client or seeing a sudden sharp reduction in revenue. by Agency Leadership Podcast
25 min listen
Real talk about agency websites: In this episode, Chip and Gini talk about what matters — and what doesn't — when it comes to your website design and content. by Agency Leadership Podcast
26 min listen
Chaos is not a virtue for agencies: Agency leaders need to stop casually discussing the chaotic environment common to so many agencies. by Agency Leadership Podcast
22 min listen
The rising salary demands of agency employees: In this episode, Chip and Gini talk about why salary expectations are on the rise and what agencies can — and should — do about it. by Agency Leadership Podcast
22 min listen
Setting expectations for agency clients: Chip and Gini explain that for healthy, sustainable relationships with clients, agencies must get agreement on shared expectations every step of the way. by Agency Leadership Podcast
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Should AI upend your agency business model today?: Chip and Gini argue that agencies should be looking to better integrate AI into their own processes and understanding how it is transforming how their clients approach the challenges that agencies address. by Agency Leadership Podcast
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Getting agency-client contracts done right: In this episode, Chip and Gini talk about some of the common mistakes that they have seen agency owners make with contracts and how to go about it in the best way. by Agency Leadership Podcast
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The aftermath of firing agency employees for cause: In this episode, Chip and Gini discuss when you should (and shouldn't) terminate an employee for cause. by Agency Leadership Podcast
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The value of employee exit interviews for agencies: In this episode, Chip and Gini discuss best practices for conducting effective exit interviews, including who should run them and what they should include. by Agency Leadership Podcast
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What kind of content should you create to market your agency?

What kind of content should you create to market your agency?

Description

Titles in the series (100)

More Episodes from Agency Leadership Podcast

Related podcast episodes