How to allocate your client’s PESO budget

FromAgency Leadership Podcast

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How to allocate your client’s PESO budget

FromAgency Leadership Podcast

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Length:

20 minutes

Released:

Jul 28, 2022

Format:

Podcast episode

Description

In this episode, Chip and Gini explore how agencies should approach this question, both when developing their own strategies for clients as well as for helping to guide the client on their overall communications planning.

Released:

Jul 28, 2022

Format:

Podcast episode

Titles in the series (100)

Chip Griffin and Gini Dietrich share practical advice for PR and marketing agency owners build better businesses.

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Common mistakes agencies make when pursuing new business: Most agencies want to do whatever it takes to win new accounts. There is a natural urge to please prospects and demonstrate your expertise to get that contract signed. by Agency Leadership Podcast
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Let’s talk about trading time for money: In this episode of the Agency Leadership Podcast, Chip Griffin and Gini Dietrich review why hourly billing often doesn't work, but also when you should consider using it. by Agency Leadership Podcast
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Why do agencies lose clients?: A recent post on Reddit questioned why clients leave their agencies, so Chip and Gini decided to tackle the topic on this episode of the Agency Leadership Podcast. by Agency Leadership Podcast
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Defining your Ambition as an agency owner: In this episode, Chip and Gini discuss SAGA's AIM-GET Framework that starts with defining the owner's Ambition. They look at some questions to ask yourself as you seek to better specify the goals that your business needs to achieve for you in order to ... by Agency Leadership Podcast
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Sharing your agency’s internal work product with clients: In this episode of the Agency Leadership Podcast, Chip and Gini pick up a question from the Spin Sucks Community to dive into this topic. by Agency Leadership Podcast
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How to make agency team meetings more productive: How often should you be meeting with your agency team members and what should you be discussing? by Agency Leadership Podcast
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When to get creative with pricing your agency’s services: In this episode of the Agency Leadership Podcast, Chip Griffin and Gini Dietrich discuss why you should master basic, traditional agency pricing before you advance to some of these more advanced techniques. by Agency Leadership Podcast
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Getting the client’s perspective on agency relationships: In this episode, Gini Dietrich shares some of her experience embedded with a client to help agencies understand the other side of the agency-client equation. by Agency Leadership Podcast
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Why SaaS marketing tactics probably won’t grow your agency: Some agency leaders have seen what works for SaaS (Software as a Service) companies and assume they should be doing the same thing to grow their own businesses. by Agency Leadership Podcast
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The One Magic Agency Business Metric: In this episode of the Agency Leadership Podcast, Chip and Gini discuss some of the more popular "single number" metrics that some advocate — and then explain why they may not be the best for your purposes. by Agency Leadership Podcast
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Bidding wars for agency talent: How should you handle it when one of your agency's employees — or prospective new hires — comes to you and asks you to match another offer? by Agency Leadership Podcast
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The reality of selling your PR or marketing agency: In this episode, Chip and Gini share some of the difficult truths that agency owners may end up confronting if they decide to sell to or merge with another agency. by Agency Leadership Podcast
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How big should my agency be?: Chip and Gini discuss how you should think about agency size — and why you shouldn't be looking for a secret formula to give you the answer. by Agency Leadership Podcast
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Letting go as an agency owner: In this episode of the Agency Leadership Podcast, Chip Griffin and Gini Dietrich discuss why you need to let go, what you should be looking to give up, and how to do it effectively without losing the secret sauce that helped you grow to where you are t... by Agency Leadership Podcast
23 min listen
Charging clients for internal agency staff time: If you have listened to Chip and Gini's advice in the past, you are carefully tracking your team's time to understand how much it costs you to serve your clients. by Agency Leadership Podcast
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Payment terms for agency subcontractors: It is not uncommon for agencies to hire other agencies to do work for them. Unfortunately, sometimes that comes with the lead agency telling the subcontractor that they won't be paid until the ultimate client pays. by Agency Leadership Podcast
20 min listen
Handling clients who disagree with your agency’s advice: How should you handle it when clients ignore your recommended course of action? When should you push back — and how should you do it? by Agency Leadership Podcast
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What does 2022 have in store for PR and marketing agencies?: No, this isn't a predictions episode, but Chip and Gini do take a look at the agency landscape as the new year kicks off. by Agency Leadership Podcast
21 min listen
The Truth Behind Agency Feast-or-Famine: In this episode, Chip and Gini explore the real cause of the revenue roller-coaster and what agency owners can (and should) do about it. by Agency Leadership Podcast
21 min listen
Does your agency need to find a niche?: In this episode of the Agency Leadership Podcast, Chip and Gini explore the benefits of specializing and finding a focus. by Agency Leadership Podcast
21 min listen
Should your agency hire contractors or employees?: In this episode, Chip and Gini discuss the merits of some of these arguments and explain how agency leaders can think about the right mix of contractors and employees in their own businesses. by Agency Leadership Podcast
22 min listen
Fractional C-level help for agencies: Does your agency need a fractional CFO, COO, or head of HR? by Agency Leadership Podcast
20 min listen
$Fractional C-level help for agencies: Does your agency need a fractional CFO, COO, or head of HR?$
How to allocate your client’s PESO budget: In this episode, Chip and Gini explore how agencies should approach this question, both when developing their own strategies for clients as well as for helping to guide the client on their overall communications planning. by Agency Leadership Podcast
20 min listen
Taking your agency global: Chip and Gini share some of their experiences in working internationally as an agency, including things that you should consider before you take the leap and the benefits of doing so. by Agency Leadership Podcast
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What to think about when starting your agency: Maybe the Great Resignation has you thinking about hanging out your own shingle. Or perhaps your dream has always been to own your own agency. by Agency Leadership Podcast
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How to allocate your client’s PESO budget

How to allocate your client’s PESO budget

Description

Titles in the series (100)

More Episodes from Agency Leadership Podcast

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