Pam Grice, the founder of Crochetpreneur, shares her journey from being a therapist to building a successful crochet business. She emphasizes the profitability of crochet business and the importance of community support. Pam also discusses the challenges of going viral and the need for proper planning and scalability. She talks about her upcoming event for crochet artists and her vision to inspire and empower them. Pam highlights the significance of work-life balance and her plans for the future, including a membership for crochet business owners. In this conversation, Elizabeth Henson and Pam Grice discuss various aspects of online identity and branding. They share stories about work life balance and self care.  Takeaways Crochet business can be profitable with the right strategies and community support. Going viral can bring challenges, and it is important to be prepared for scalability. Transitioning from a traditional job to full-time entrepreneurship requires careful planning and building multiple revenue streams. Hosting events can be a valuable opportunity to connect with like-minded individuals and provide support and inspiration. Work-life balance is crucial for sustainable success, and it is important to prioritize self-care and personal well-being. Chapters 00:00Introduction and Overview 01:25Profitability in Crochet Business 03:25Transition from Therapy to Crochet Business 06:28Going Viral and Challenges 09:54Transitioning to Full-Time Entrepreneur 11:32Hosting Events and Overcoming Resistance 13:38The Crochetpreneur Event 19:19Supporting Crochet Artists 21:53Vision for the Event 23:44Empowering Crochet Artists 26:05Work-Life Balance and Future Plans 34:46Upcoming Event and Social Media 36:03Catfishing and Mistaken Identity 36:15Trademarking and Acquiring Handles 36:38Closing Remarks