On today's episode, renowned behavioral scientist Dr. Rakoen Maertens from Cambridge University joins me to discuss the development of the Misinformation Susceptibility Test (MIST) and the importance of creating metric tools that have high validity in measuring false narratives. We cover what the mainstream media needs to do to regain the trust of a society that has expressed skepticism about their reporting. I also attempt to pitch a game show about misinformation with Dr. Maertens to sell to Netflix.  Misinformation Susceptibility Testhttps://yourmist.streamlit.app/FacebookThe Social Chemist | FacebookInstagramThe Social Chemist (@socialchemistig) • Instagram photos and videosSubstackThe Social Chemist | SubstackTwitterThe Social Chemist | TwitterDr. Rakoen Maertens Social Media/Literature ReviewsRakoen Maertens | TwitterRakoen Maertens | InstagramThe Misinformation Susceptibility Test (MIST): A psychometrically validated measure of news veracity discernmentOnline ReferencesHow well can Americans distinguish real news headlines from fake ones?Americans' Trust In Media Remains Near Record LowOther Social Chemist EpisodesInterventions for Conspiratorial Thinking and their Limitations w/ Cian O'MahonyDo Liberal Conspiracy Theories Exist in Contemporary Politics? w/ Ph.D. Benjamin Dow