Why Don’t More Mezcaleros Own Their Brands?

Maybe That 12-Year-Old Agave Is Only Five Years Old…: I was having a conversation with Grace Gonzalez of Tequila El Mayor and she said something that brought into focus a thought that’s been bumping around in my head: We talk a lot about the ages of the agaves that are used to make Mezcal and Tequila. But there’s really no mechanism to verify that. And, in fact, since different agaves reach maturity at different points – even when they are the same species growing in the same territory – a statement like “we only harvest eight-year-old agave” simply can’t be accurate. So how should we be talking about the age of agave? It’s an episode for the ages on Agave Road Trip! Agave Road Trip is a critically acclaimed, award-winning podcast that helps gringx bartenders better understand agave, agave spirits, and rural Mexico. This episode is hosted by Lou Bank with special guest Linda Sullivan of seynasecreto, with supporting insights from Grace Gonzalez of Tequila El Mayor. by Agave Road Trip

27 min listen

Mezcal Moto-Rally!: Four wheels good! Two wheels more good? For the last few years, Nick Barreiro has organized a moto-rally for small group of motorcycle-and-Mexico enthusiasts. And while motorcycles aren’t my speed, I know they work for plenty of gringx bartenders, and I love this whole different way to take in the stories of rural Mexico. Learn about Nick’s international motor rally in this bitchin’ hog of an episode of Agave Road Trip! Agave Road Trip is a critically acclaimed, award-winning podcast that helps gringx bartenders better understand agave, agave spirits, and rural Mexico. This episode is hosted by Lou Bank with special guest Nick Barreiro of Mezcal Moto Rally. by Agave Road Trip

46 min listen

What Can Cultivated Meat Teach Us About Mezcal?: In his New York Times op-ed about the imploding dream of cultivated meat, Joe Fassler writes, “[It] was an embodiment of the wish that we can change everything without changing anything. We wouldn’t need to rethink our relationship to Big Macs and bacon. We could go on believing that the world would always be the way we’ve known it.” And while I can’t see a direct corollary to Mezcal and Tequila, the way the word “sustainable” is thrown around over an afternoon of neat pours, it suggests to me that we think we’re saving the world one copita at a time. So … are we? It’s a plant-to-the-slaughter episode of Agave Road Trip! Agave Road Trip is a critically acclaimed, award-winning podcast that helps gringx bartenders better understand agave, agave spirits, and rural Mexico. This episode is hosted by Lou Bank with special guest Evelyn Cotton Botello of Mezcal Amaras. by Agave Road Trip

28 min listen

Are the Best Bottles of the Year the Best Bets for Your Bar?: Vinepair, Wine Enthusiast, Esquire … seems like every publication these days has their suggestions for what you should have been drinking over the past year. Maybe what you should be purchasing as holiday gifts. But these lists can also serve as sales tools for gringx bartenders! It’s a DIY episode of Agave Road Trip!Agave Road Trip is a critically acclaimed, award-winning podcast that helps gringx bartenders better understand agave, agave spirits, and rural Mexico. This episode is hosted by Lou Bank with special guest Linda Sullivan of Seynasecreto. by Agave Road Trip

24 min listen

This Bottle Protects Jaguars: We’ve done a lot of episodes about the importance of biodiversity, but usually we’re talking about plants. Sometimes insects. Bats, on occasion. So when we got an email from the gang at Alma de Jaguar Tequila about preserving this apex predator, I thought, yeah, let’s really sink our teeth into this subject! It’s a wild cat episode of Agave Road Trip! Agave Road Trip is a critically acclaimed, award-winning podcast that helps gringx bartenders better understand agave, agave spirits, and rural Mexico. This episode is hosted by Lou Bank with special guest Sergio Garnier of Mezcal Ultramundo. by Agave Road Trip

25 min listen

Are Agave Straws Really Better Than Plastic?: A trend that’s emerged in the past decade are these drinking straws that are being promoted as made from agave fibers — the agave fibers being a byproduct of the process for making Tequila and Mezcal. The straws are marketed as biodegradable. But I think — emphasis on “think” — that these straws are at least in part made from plastics and are not actually entirely biodegradable. At least not in the way that they are presented. So I invited Natasha Tucker, the executive director of Mind Your Plastic, to have that conversation. Are agave straws really better for the earth than plastic straws? At the risk of giving away the answer, it’s another heartbreaking episode of Agave Road Trip! Agave Road Trip is a critically acclaimed, award-winning podcast that helps gringx bartenders better understand agave, agave spirits, and rural Mexico. This episode is hosted by Lou Bank with guest cohost Natasha Tucker of Mind Your Plastic. by Agave Road Trip

22 min listen

How to Pair Mezcal With Food: I’m seeing a lot more restaurants expanding their Mezcal selections, and a lot more events pairing Mezcal with food. So what do you eat when you drink Mezcal? I asked a bunch of industry folks that question over the last several months, then coerced food, science, and nature journalist Rowan Jacobsen to dig through those quotes with me to add his own thoughts. It’s a smorgasbord episode of Agave Road Trip! Agave Road Trip is a critically acclaimed, award-winning podcast that helps gringx bartenders better understand agave, agave spirits, and rural Mexico. This episode is hosted by Lou Bank with guest cohost Rowan Jacobsen and insights and thoughts from Lanie Bayless of Topolobampo, Francisco Tapia of Tacovision, Grace Gonzalez of Tequila El Mayor, Mariana Alvarado-Garcia of Masazul, Kate Owca and Adrian Villarreal of Tahona, and mezcaleros Jorge Torres and Eduardo Angeles! by Agave Road Trip

34 min listen

Why Brands Don’t Certify Their Mezcal: Since I first met Sergio Garnier, before he launched Mezcal Ultramundo, we’ve debated about the relative merits of certifying your agave spirits as Mezcal. We decided it was time to record our disagreement. It’s a what-side-are-you-on episode of Agave Road Trip! Agave Road Trip is a critically acclaimed, award-winning podcast that helps gringx bartenders better understand agave, agave spirits, and rural Mexico. This episode is hosted by Lou Bank with special guest Sergio Garnier of Mezcal Ultramundo. by Agave Road Trip

31 min listen

The Secret Origin of Bull-skin Fermentation in Mezcal: The fist time I tasted an agave spirit fermented in the skin of a bull, it was all anyone was talking about in Oaxaca. I tasted it at three mezcalerias, and all three bottles were made by Amando Alvarado Alvarez in Santa Maria Ixcatlan, Oaxaca. I made my way out to visit him a few months later, to see the bull-skin fermenters myself. And when I share his spirits at tastings, everyone is in awe of these bull-skin fermenters. But … why bull skins? Where did that start? I think I have the answer! And I share it with you in this speculative episode of Agave Road Trip! Agave Road Trip is a critically acclaimed, award-winning podcast that helps gringx bartenders better understand agave, agave spirits, and rural Mexico. This episode is hosted by Lou Bank with special guest Sergio Garnier of Mezcal Ultramundo. by Agave Road Trip

16 min listen

All Bino Mexcal Is Mezcal but Not All Mezcal Is Bino Mexcal: Did the small family producers in Tequila, Jalisco, eat the metaphorical and literal lunch of the big producers in Guanajuato and San Luis Potosi at the 1893 World’s Fair? It’s a What If? episode of Agave Road Trip! Agave Road Trip is a critically acclaimed, award-winning podcast that helps gringx bartenders better understand agave, agave spirits, and rural Mexico. This episode is hosted by Lou Bank with special guest Linda Sullivan of seynasecreto, with supporting insights from Juan Pedro Valdés of Mezcal Villasuso. by Agave Road Trip

26 min listen

Rowan Jacobsen Went to Mexico and All I Got Was This Podcast: I got obsessed with Rowan Jacobsen when American Terroir hit bookstores in 2010, and was recently re-obsessed when his podcast “Wild Chocolate” dropped into my feed. So I reached out and he noted he was writing a sustainability feature about Mezcal for Bloomberg’s Businessweek. That article dropped last week, but this episode was recorded prior to that. And he wouldn’t let me read an advance copy. So, instead, we just talk agaves and sustainability in general. If that’s your thing, this is your episode of Agave Road Trip! by Agave Road Trip

24 min listen

Food Journalism Is Still Journalism: How do you find reliable sources for information about adult beverages? This is a multi-billion dollar industry, there should be reliable places to learn about trends. But I keep seeing significant errors in articles about agave spirits — which leads me to question what I’m reading about other spirits. And food. It’s an “On the Media” episode of Agave Road Trip! Agave Road Trip is a critically acclaimed, award-winning podcast that helps gringx bartenders better understand agave, agave spirits, and rural Mexico. This episode is hosted by Lou Bank with special guest Jay West of Whiskey Raiders. by Agave Road Trip

36 min listen

The Problem With the InsideHook Article About 2023 Tequila Sales: A couple weeks ago, I threw the Washington Post under the bus for failing to recognize that food journalism is — or should be — journalism. This week I throw myself under the bus for an article I wrote for InsideHook. Not because it fails as journalism — I’ll let someone else make that claim. But because I think it misses the most relevant point about the story of Tequila sales in the USA in 2023. And I attempt to rectify that here, in this mea culpa episode of Agave Road Trip! by Agave Road Trip

28 min listen

The Problem With the Washington Post Article About Mezcal: Do you want to preserve the biodiversity of agaves? Or do you want to preserve agaves in the wild? Because those are two different things, often at odds with one another. And you can’t have that conversation without talking about the reasons for the disappearing wild lands in Mexico. But that’s exactly what the Washington Post did last week, when they concluded that the biodiversity of agave is disappearing because “[f]oreign mezcal drinkers have adopted a taste for the wildest, scarcest agaves.” I wish foreign drinkers had adopted a taste for the wildest, scarcest agaves. And Mexican drinkers, too. But instead we’re all drinking spirits made from monoculture blue weber agave in Jalisco and soon-to-be-monoculture espadin in Oaxaca. And that’s the problem the Washington Post should have covered. So we do it here, instead, in this set-the-record-straight episode of Agave Road Trip! Agave Road Trip is a critically acclaimed, awa by Agave Road Trip

37 min listen

How to Take Your Pet on a Road Trip to Mexico: Heather Morse traveled to Mexico City with her husband, Aaron. And her dog. And her cat. By car. From Las Vegas. If you’ve ever wanted cross the border in a car, with your pets, and make it back home with everything intact, this might be the episode you’ve been waiting for. Agave Road Trip is a critically acclaimed, award-winning podcast that helps gringx bartenders better understand agave, agave spirits, and rural Mexico. This episode is hosted by Lou Bank with special guest Heather Morse of Create Joy Travel. by Agave Road Trip

35 min listen

Leave Tequila Alone!: In a Wine Enthusiast op-ed titled “Is it time to leave Tequila alone?,” spirits and cocktail writer Kara Newman asks, “When it comes to pushing tequila’s boundaries, how far is too far?” Now, I tend to be a “head to the endzone” kind of guy, so I’ve brought in Ana Rita García Lascurain, founder and director of MUCHO, Mexico City’s museum of chocolate, to ensure there’s actual culture in this cultural conversation with Kara. by Agave Road Trip

45 min listen

The Cultural Heritage of Agave Syrup: There’s Mrs. Butterworth’s, and then there’s fine Vermont maple syrup. And the same extremes exist for agave syrup. But here’s the thing: the artisanal version of agave syrup has this whole cultural heritage aspect to it. And you’ve probably only been able to access Mrs. Agaveworth’s. Until now! It’s a sticky, chicken-feather-covered episode of Agave Road Trip! Agave Road Trip is a critically acclaimed, award-winning podcast that helps gringx bartenders better understand agave, agave spirits, and rural Mexico. This episode is hosted by Lou Bank with special co-host Linda Sullivan of seynasecreto. by Agave Road Trip

38 min listen

Wild vs Farmed: Last Pulque Standing: Gonzalo Alvarez is pursuing his master’s degree in pulque. Ivan Saldana has his doctorate in agave. Both tell me that farmed agave produces better pulque than wild agave. But on trips through Nuevo Leon, Cohuila, and Hidalgo, three pulque producers said the exact opposite. So … what’s the truth? They call me the Seeker, and I search low and high in this episode of Agave Road Trip! Agave Road Trip is a critically acclaimed, award-winning podcast that helps gringx bartenders better understand agave, agave spirits, and rural Mexico. This episode is hosted by Lou Bank with insights from Aaron Campos of Dark Matter Coffee, fermentation revivalist and New York Times best-selling author Sandor Katz, and Michael Schallau of is/was brewing. by Agave Road Trip

24 min listen

What’s Wrong With Your Stomach: It started with a rumor I heard as a kid, that Maraschino cherries and bubblegum would stay in your stomach for seven years. Which led to a conversation about digestion. Which led to a conversation about fermentation. And Bloody Marys. And how your digestive system works. All of which is to say, Agave Road Trip’s Chief Medical Correspondent Dr. Ryan Aycock joins me for a meandering year-end episode of Agave Road Trip! Agave Road Trip is a critically acclaimed, award-winning podcast that helps gringx bartenders better understand agave, agave spirits, and rural Mexico. This episode is hosted by Lou Bank with Agave Road Trip Chief Medical Correspondent Dr. Ryan Aycock, author of Simply Cocktails. by Agave Road Trip

17 min listen

There Is No Coffee in Mexico: Well, of course, there is coffee in Mexico. I’ve bought some at Whole Foods in the past. But my friends at Dark Matter — who want nothing more than to source coffee from Mexico — have run into nothing but trouble. So what can we learn from that? It’s a caffeinated, globetrotting episode of Agave Road Trip! Agave Road Trip is a critically acclaimed, award-winning podcast that helps gringx bartenders better understand agave, agave spirits, and rural Mexico. Lou Bank hosts this episode alongside Aaron Campos of Dark Matter Coffee. by Agave Road Trip

26 min listen

The Cult of Hospitality: A Liquor.com article I read earlier this year highlighted the number of hospitality workers who grew up in radical churches. That made me think about how hospitality itself is a sort of religion – depending on how you define religion. So this is maybe, to you, a sacrilegious episode of Agave Road Trip! Agave Road Trip is a critically acclaimed, award-winning podcast that helps gringx bartenders better understand agave, agave spirits, and rural Mexico. This episode is hosted by Lou Bank with special co-host Linda Sullivan of seynasecreto. by Agave Road Trip

24 min listen

A Game of Chicken With the Mexican Police: Maybe you were speeding. Maybe you weren’t. Either way, the Mexican police have pulled you over. Question now is, what are you gonna do, punk? Do you feel lucky? It’s a dirty, hairy episode of Agave Road Trip! Agave Road Trip is a critically acclaimed, award-winning podcast that helps gringx bartenders better understand agave, agave spirits, and rural Mexico. Lou Bank hosts this episode alongside Ismael Gomez of Cruz de Fuego Mezcal while Dr. Steven Alvarez chuckles in the background. Then Rob Lopata steps in. And then journalist Lydia Carey. I guess I know a lot of people who have been pulled over in Mexico. by Agave Road Trip

21 min listen

How Not to Bring Mezcal Back From Mexico: I used to regularly come back from Mexico with a lot of alcohol — a lot. But in the last few years, it’s become significantly harder to get bottles back. And I think I know why. It’s a smuggler’s-blues episode of Agave Road Trip! by Agave Road Trip

28 min listen

Giving Tuesday: On this Day of Thanks, I ponder why Giving Tuesday isn’t Giving Thursday — why we aren’t giving thanks on Thanksgiving. It’s a thankless episode of Agave Road Trip! by Agave Road Trip

31 min listen

The Beautiful Inconsistencies of Coffee and Mezcal: It's impossible with coffee beans to get consistency in flavors and aromas from one harvest to the next. Add in the processing of those beans into that morning drug that starts most of our days and … still more barriers to consistency. Which reminds me so much of the things that I love about agave spirits. It’s yet another inconsistent episode of Agave Road Trip! by Agave Road Trip

26 min listen

How to Welcome the Mezcal Curious: With all the press, all the talk, all the social-media posts, there are always people looking to find out what this Mezcal thing is all about. So what’s the best way to introduce them to these spirits? It’s a welcome-to-the-newbies episode of Agave Road Trip! by Agave Road Trip

23 min listen

The Church of Our Lady of Tequila: A preachment, dear friends, you are about to receive, on Mayahuel, nicotine, and the temptations of maguey. I’ve heard that all sorts of things in the world of agave spirits are sacred and should be treated with respect. But that begs the question, what does it mean to respect something? Or, more importantly, what constitutes disrespect? We bat that concept around in this unholy episode of Agave Road Trip! by Agave Road Trip

21 min listen

Mexican Hand Gestures in a Mezcaleria: I’m accustomed to people making hand gestures at me, whether in the USA or Mexico. And I’m generally able to understand those gestures in my home country. But just as I don’t understand the spoken language in Mexico, I’m a bit lost on these gestures, too. Luckily, on this specific Agave Road Trip, I have a couple of interpreters to help. Hands are flying in this episode of Agave Road Trip! by Agave Road Trip

13 min listen

Should You Worry About Plastic in Your Water-Bottle Mezcal?: The best stuff is always in plastic water bottles — that’s a thing I hear from a lot of Mezcal geeks. But lately I’ve been reading a lot of stories in the news about how most of us have plastic in our blood stream. And that’s got me wondering … is the stuff brought back from Mexico in plastic water bottles really the best stuff, then? Or am I just drinking myself to death in an unexpected way? Agave Road Trip’s Chief Medical Correspondent Dr. Ryan Aycock plastic-coats this episode of Agave Road Trip! by Agave Road Trip

25 min listen

The Best Mezcals for Mixing, According to Agave Road Trip: Price certainly has to be a factor when considering which Mezcals you stock in your well. And flavor, of course. But what about the environmental impact? Here are six lower-priced Mezcals (and a Bacanora and a Sotol) that you can use for high-volume cocktails that won’t break the bank and don’t threaten the bio-diversity of Oaxaca. It’s a Punch-and-Judy episode of Agave Road Trip! by Agave Road Trip

33 min listen

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Why Don’t More Mezcaleros Own Their Brands?

Why Don’t More Mezcaleros Own Their Brands?

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