Timestamps & Summary Chris Gwyn (02:05)JEFO recently celebrated its 40th anniversary. Can you share with us and with the audience the story of how JEFO started?Jean FontaineJEFO started very modestly. I was out of school, 25 years old, and I had a choice to declare bankruptcy or try something. And I had a vision to offer our industry different source of material, to be more competitive. And it started like that. The snowball effect started gradually with one or two products, then the other ones were added altogether. So, simple start, amazing development.Chris Gwyn (02:49)This started and centered our culture of “Life, made easier”. Can you share with us what inspired this mission and give a few examples of how you and your employees embody this statement?Jean FontaineAfter meeting with some experts who guided us about establishing our motto “Life, made easier”, we realized that we make life easier for the buyer, and their supply chain, with our quite fair size inventory warehouses. Life made easier by sourcing with our expertise, we know what is a product that fits. And, with the efficacy. Then, life made easier for the truckers. We have a nice system of logistics, able to make quality pallets the way we ship our products. So, it's life made easier for everybody in the chain of activity. […]Chris Gwyn (04:44)We've seen over the last few years the idea of artificial intelligence gaining interest across the world as the livestock industry keeps evolving rapidly. In your thoughts, what are the main producer challenges and market changes that you foresee and what will be the key attributes of those who successfully adapt to these changes?Jean FontaineFarmers need to get access to their numbers and to have them handy to be able to know what's going on rapidly and correct the situation. Before AI, it was not easy to take a note and then put all these things together. Today, there are more and more tools to do that. Some companies offer on-site, cameras, and sensors that can feel the water flow, the temperature, the ammonia level, and the behavior of animals. So, all this will bring precision and the farmers will know what's going on. And sometimes we don't realize they have a hell of a challenge in their life. Many factors must be controlled. So, to do that, AI will bring us tremendous capacity. And then you have to adapt to change. The future with AI will change the planet. […]So, there's no reason that people can object to this change of knowledge. IPhones have been around for 15 years. Can you imagine your life without an iPhone today? Try to figure out your life today with no portable phone and then no smartphone. We can talk to the vets before they get there. They can have an edge about what is going on.Chris Gwyn (07:30)I know for over 20 years, Jefo Nutrition has brought innovations to the livestock and poultry feed industry with this Jefo Matrix Technology. Why is it important to microencapsulate nutrients like coenzymes in animal nutrition?Jean FontaineIt was believed that the rumen of the cow would do everything for the cow. Initially, we discussed having some AD plus B vitamins be protected to escape the rumen. Maybe you leave like 10 or 15 percent in the rumen to nourish the bugs and to go bypass. […]Today, we have discovered that very small quantities bypassing the rumen make a tremendous impact. From the expertise in ruminants, we went back to poultry and swine, and we discovered an amazing approach. And the concept for us is to prevent feeding the pathogens in the intestine of the cow, of the pig, of the poultry. And we have developed data on that aspect that is intriguing to a lot of people. Now we have the capacity to go after the rumen and after the stomach in monogastric. […]Chris Gwyn (10:44)Can you explain how we do that within the Jefo Matrix Technology?Jean FontaineOur technology uses vegetables, 100% vegetable carrier, fats, which have high melting points. We have some specific formulations of carrier with f