Timestamps & Summary 1:49Maybe share with the audience your personal and professional journey to starting Eyes on Horizon Consulting.Monica McConkeyI am a farm girl, I grew up on a farm in northwestern Minnesota. And when I was younger, we had beef and hogs and crops. […]I grew up in the 80s when the farm crisis was really difficult. And I remember my parents really struggling with anxiety and depression. I remember coming home from school and mom being in tears that we didn't get our operating loan. And as a kid, my thought was, what does this mean? We're going to have to move off this farm that my great-grandfather started, and live in town, our way of life is going to change. And so that really set the tone for just being aware of mental health in general.After school, I got degrees in psychology and counseling. And for almost 27 years I've been in the mental health field primarily in rural areas. And three years ago, I was able to become self-employed and focus on mental health in agriculture. […]4:13Does mental health in rural farm communities differ from urban communities?Monica McConkeyThere are definitely some distinct differences. So, we know that suicide rates among farmers, especially our male farmers, are higher than in the general population. Calls I get really speak to the difficulties that stress on the farm plays in relationships and the toll it takes on relationships. How it differs when we look at rural to urban, accessibility rises to the top of the list. We don't have the same workforce in rural areas as in urban areas, we don't have the number of counselors, therapists, and psychiatrists, for sure, providing accessible care in rural areas. […]8:30I guess we've focused on the male because traditionally they were running the operations, but there's a ton of role women out there, whether they're producers themselves, spouses, partners, mothers, and how is that impacting them, and maybe also talk a bit about the LGBTQ plus communities.Monica McConkeyI work with a number of women, of all ages, some are the primary producers of their operation, and some are in those supportive roles. And, you know, they have a unique set of challenges, especially those that are the primary operators. Agriculture is still very much a man's world. And so they struggle to have their voices heard, to be seen as competent. And when I work with rural women, specifically women on the farm, there's a lot of self-doubt and lack of confidence in their abilities because they just haven't heard feedback from those around them that they're doing well, that they are competent, they're making good decisions. […]Speaking of the LGBTQ community, they are an underserved and under-noticed population in agriculture. And, those folks are dealing with stigma from a number of issues. And their sense of isolation in these rural communities is very pronounced. I met with one young lady who was in the LGBTQ community, and she really was struggling with being the next generation on her farm. Her parents were ready to transfer the farm over to her. But the thought was, Do I want to be in this small community where I don't have a peer group and I'm not accepted? And where the political views are very different from my own. So, it's impacting even on that level of continuing the legacy of farming operations and keeping them in the family.11:37The stigma around mental health is still massive and what prevents people from getting the help they need. And perhaps that challenge is being exacerbated in a rural community. Maybe just expand a bit more in the hope of removing the stigmas that people are perhaps inadvertently putting there and not realizing it?Monica McConkeyYes. You know, my dream would be that we are able to walk into the local gas station where the farmers gather for their cup of coffee in the morning and hear them talking about anxiety and depression on the same level as they're talking about their other physical health conditions. It's not unusu