When it comes to nonprofit marketing, personal stories are powerful. But we need to be careful—not every story is ours to tell. Diana Farias Heinrich, founder of Habrá Marketing, joins us on the podcast to tell us how she learned this the hard way when a story she shared had unexpected consequences for the young woman involved. Motivated by this eye-opening experience, Diana decided there must be an ethical way to leverage stories in our marketing efforts.  The solution? Informed consent conversations. Diana dove into research on consent procedures and trauma-informed storytelling. She began incorporating what she learned into her nonprofit consultancy. Over time, her expertise crystallized into a practical guide—a new standard for protecting vulnerable populations as we promote our causes. Listen as we explore Diana’s journey and how we can implement what she has learned in our own lives and work.About Guest Diana Farias Heinrich is a nonprofit storyteller and marketer and the founder and CEO of Habrá Marketing. Her consultancy is rooted in bringing equity into nonprofit marketing and fundraising strategies through Informed Consent. Diana is on the show to walk us through her Guide to Informed Consent Conversations - which is a crucial part of trauma-informed storytelling.  ConnectWebsite | LinkedIn | Guide to Informed Consent ConversationsAbout Host Maria Bryan Maria Bryan is a trauma-informed storytelling trainer. She helps nonprofit leaders tell powerful and impactful stories that resist harm. Maria has over fifteen years in marketing communications in the public sector. She has a Master’s Degree in Public Administration, a Bachelor’s Degree in Journalism, and is professionally certified in Trauma & Resilience, Trauma-Informed Space Holding, and Somatic Embodiment & Regulation. Maria is a firm believer that storytellers make the world a healthier, safer, cleaner, and happier place. Connect with MariaSpeaking & Training | LinkedIn | Email