Green Building Strategy and Communications with Brian Bollinger Brian Bollinger, MBA, iate    With over 15 years of visionary leadership, Brian Bollinger is an operational executive known for strategic management and fostering innovative partnerships. As the Head of Communications for Green Building Holdings (GBH), Brian serves as the Executive Spokesperson for four GBH business units: Blue Ocean, SIG, GBES, and Aetos.    Brian's commitment to advancing GBH's mission aligns with his dedication to creating a healthier and greener world, providing cutting-edge education and tools for success in the building industry. Notably, Brian oversaw staff extensions for Bridge CRE, expanding their Energy, Sustainability, and Engineering services. His leadership played a pivotal role in achieving LEED Gold certification for the Walter E Washington Convention Center, including waste stream consulting.    He loves driving customer experience innovation, equity and sustainability projects, as well as communications and strategy improvements. But most of all, bringing wildly creative solutions to solve difficult problems. Brian's multifaceted expertise extends beyond vision to practical implementation, solving complex problems and energizing stakeholders toward shared goals.    Show Highlights   Brian shares tips on how to communicate sustainability effectively. Brian talks about his work with Sustainable Investment Group, GBES, Aetos Imaging, and Blue Ocean (which has launched Skema.AI).  Explore the importance of waste management and recycling in commercial buildings.  Exciting industry advancements in generative AI and its potential impact on both design and sustainability. Understanding the importance of resourcefulness and creativity in green building Find unexpected applications for expertise in green buildings and sustainability to drive progress towards a more circular economy.  The evolving landscape of green building, influences, and the need to share best practices. The power of gratitude and finding creative ways to thank clients.   “I'm really enjoying…seeing a complete Step function changes in [how tech enables]…operating buildings. I always joke that there's not a building engineer or facility operator out there who went into their line of work because they just love spreadsheets. At the end of the day, it's because they love this breathing machine that they get to live inside of and work in.” -Brian Bollinger    “One of the biggest plays in the world's sustainability over the next ten years is going to be what happens to waste. We don't get to circularity without solving waste. It's just at the end of the day, as we used to say in community development, ‘God has required and the poor deserve better than amateurs with their hearts in the right place.’ And I think it's the same with waste. The planet we all share deserves better than a complete absence of circularity, when it's completely possible, and it's becoming more possible every day.” -Brian Bollinger    “The biggest [recycling] tip I would [give] to commercial buildings in general: really clear signage. At the end of the day, when we find something that's way off [in waste audits], you can usually trace it back to a floor that isn't clearly communicating what belongs where. And how to dispose of it.” -Brian Bollinger    “Like with the internet in 1992…[with Artificial Intelligence] the reality is that, when it comes to sustainability…I think every single week we’re discovering a new reality of what it's going to do, what this technological shift is going to enable. What's exciting about it is that we don't even know what we don’t know, and with every passing week some of it's terrifying, yes, but most of it's absolutely electrifying. And just seeing the potential that is going to continue to bring and [telling clients], “Hey, we're going to be here.’ We're going to be digging through what's good, what's bad, and we're going to keep leveraging it to dri