“I think believing in something is also part of the responsibility of the believer to sift through these things. So there are a lot of people saying I'm green because they do something less badly. So for me, it’s not green yet, it's just less bad. It's not really good yet. It's not really fabulous, but that just means there's an opportunity to keep going to share information and help each other because in the end, I think what we're dealing with now is the recognition that the world has a very serious issue with climate, that's very clear now. So how can we help each other? The question is no longer what is wrong with the way you're doing it. The real question now is how can I help you?”McDonough advises leaders on ESG strategies through McDonough Innovation, is an architect with William McDonough + Partners, and provides product assessments through MBDC, the creators of the Cradle to Cradle Certified™ Products Program.  He has been active with the World Economic Forum for 25 years and served as the inaugural chair of their Meta-Council on the Circular Economy. He recently articulated the Circular Carbon Economy, a framework for carbon management, and presented the concept at COP25 and at 2020 G20 workshops. William McDonough is a globally recognized leader in sustainable design and development. He has written and lectured extensively on design as the first signal of human intention. He co-authored Cradle to Cradle: Remaking the Way We Make Things, which is celebrating its 20th anniversary this year. McDonough advises leaders on ESG strategies through McDonough Innovation, is an architect with William McDonough + Partners, and provides product assessments through MBDC, the creators of the Cradle to Cradle Certified™ Products Program.  He has been active with the World Economic Forum for 25 years and served as the inaugural chair of their Meta-Council on the Circular Economy. He recently articulated the Circular Carbon Economy, a framework for carbon management, and presented the concept at COP25 and at 2020 G20 workshops. McDonough has co-founded not-for-profit organizations, including Fashion for Good, GreenBlue, Sustainable Packaging Coalition, and the Cradle to Cradle Products Innovation Institute. He has been on the faculty of Stanford University (2004-present) and is a Distinguished Research Professor at King Abdullah University of Science and Technology (KAUST) focused on Circular Carbon Economy. Time magazine recognized him as a “Hero for the Planet,” noting: “His utopianism is grounded in a unified philosophy that—in demonstrable and practical ways—is changing the design of the world," and in 2019 Fortune magazine named him #24 of the World's 50 Greatest Leaders.· https://mcdonough.com· mcdonoughpartners.com· https://mcdonoughpartners.com/projects · www.oneplanetpodcast.org · www.creativeprocess.info