“If you go fill up your car with gas in the United States, chances are high that probably about 10% of your gas is not actually coming from fossil fuels. It's coming from ethanol.You don't even contemplate the fact that there's ethanol in your gas. And I think that meat maybe come like that, where people will obtain meat. But the norm will be for that meat not to be totally animal in its nature. And I think that people will just have a different view of what meat is, and it will be far more diverse than what it is today.”Paul Shapiro is the author of the national bestseller Clean Meat: How Growing Meat Without Animals Will Revolutionize Dinner and the World, the CEO of The Better Meat Co., a four-time TEDx speaker, and the host of the Business for Good Podcast.· www.bettermeat.co · www.oneplanetpodcast.org · www.creativeprocess.info