“I think the next crisis is going to be a materials crisis. The whole point of moving from a zero-sum game–like who makes the best cheapest product at the lowest price and can find lowest labor somewhere around the world so someone can be happy with a new laundry machine and buy another one in five years–that’s not going to work for us.”Tiemen ter Hoeven is founder and CEO of Roetz, a manufacturer of circular bicycles and e-bikes. In the Netherlands alone, about 1 million bicycles are discarded every year - whilst many parts can still be used perfectly well. In the Roetz Fair Factory, the parts are cleaned, repaired, and reassembled into new bicycles by people with poor job prospects. Roetz’ mission is to bring circular design and innovation to the bike industry and beyond. · roetz-bikes.com· www.oneplanetpodcast.org· www.creativeprocess.info